Start Here - Mobile User Acquisition Show

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Dip into episodes and articles by themes and topics. Check out below episodes on

App Store Optimization
Creative
Gaming
Growth Engineering and Technology
Hiring, Leadership, Growth Teams
Launch
Monetization
Post Identifier Strategy
Post-Identifier Strategy
Retention, Engagement and Onboarding
Strategy
Subscriptions
UA
UA Channels
Virality

Episodes on App Store Optimization

App Store Optimization November 23, 2023November 23, 2023 Ad monetization, strategy

💯 Beyond Downloads: How to Measure the True Impact of ASO with Yevhen Tarasenko (ASO & Market Intel Lead at Fabulous) 🏄‍♂️

App Store Optimization October 1, 2021August 24, 2022 strategy

⚖️App Store Optimization is not a strategy for scaling growth💰

App Store Optimization July 29, 2021May 18, 2022 Apple, iOS 15

📯 iOS 15: AB testing (finally) arrives on iTunes with Product Page Optimization – what’s possible (and what isn’t) 🥼

App Store Optimization July 30, 2020May 18, 2022 Analytics, Automation

🖥How to automate your team’s organic & ASO metrics tracking — with George Natsvlishvili, Head of Organic Growth at Glovo👥

App Store Optimization June 13, 2020May 18, 2022 Organic growth

💀 Welp! Our revenues dropped 75% – and they were all organic – with Sharath Kowligi(Director of Ad Monetization at GameHouse) 📉

App Store Optimization March 4, 2020May 18, 2022 Store testing

📖Learnings from 200+ app store conversion tests – with Sharath Kowligi (Head of Ad Monetization at GameHouse)🕹

App Store Optimization January 6, 2020May 18, 2022 Automation, Store testing

🤲🏽How to save $3mm in marketing budgets through App Store Optimization(with George Natsvlishvili, Head of Organic Growth at Glovo)🌟

App Store Optimization December 17, 2019April 27, 2022 Analytics

👣What not to track while measuring the impact of app store optimization(ASO)⚡️

App Store Optimization December 14, 2019May 18, 2022 Analytics

🔢How do you quantify the impact of App Store keyword optimization (ASO) activity?🔑

App Store Optimization November 4, 2019May 18, 2022 Store testing

💫How to improve an app’s rating from 2.3 to 4.5 – with Mirela Cialai (Director of Mobile Marketing- Zinio)⬆️

App Store Optimization November 1, 2019April 27, 2022 Store testing

🤙🏽The non-obvious benefits of icon changes🔄

Episodes on Creative

Creative October 6, 2023January 18, 2024 creative, Facebook

😶‍🌫️ Not everyone should run creative tests on Meta/Facebook. (A mini case study) 🤳

Creative August 3, 2023August 31, 2023 creative production, gaming

🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭

Creative July 16, 2023October 2, 2023 TikTok, UGC

🎨 Learnings from Top 1% UGC Creatives Using Generative AI tools 🚀

Creative June 2, 2023June 2, 2023 Creative Strategy, Influencers

💃🏽How to win with influencers for performance marketing, with Lucia Aguilar, Founder at TATAM Digital 💰

Creative May 26, 2023May 26, 2023 Creative Strategy, TikTok

🥇How to unlock massive scale on TikTok with UGCs, with Eva Juretić, Growth Marketer at Pocket Worlds 🍽

Creative May 9, 2023May 9, 2023 Creative Testing

🧿How to test your creative testing process 📝

Creative April 27, 2023April 27, 2023 Facebook, meta

🏃🏻‍♀️Where should I run my creative tests? 🧳

Creative April 4, 2023April 7, 2023 Creative Strategy, gaming

🍧 Winning Creative Strategies for Games in 2023, with Ayşe Duygu Haykir (Sr. Marketing Manager-Game, Codeway Studios), Jasmine Bautista (Senior Digital Designer, Liftoff), Faith Price (Director, Growth Marketing, DoubleDown Interactive) and Rhiannon Price (Head of Performance Creative, The Sandbox)🎮

Creative March 24, 2023March 24, 2023 Creative Strategy

🎚 How to build a creative process based on meme-mapping , with Michael Taylor (Co-Founder at Vexpower)🧫

Creative January 26, 2023January 26, 2023 Creative Strategy, UGC

📽 Winning with UGCs/live action creatives, with Ngozi Ogbonna (Mosaic Group), Nick Candler, Nataliia Drozd (Fabulous), Crystal Duncan (Tinuiti) & Kristine Prigarska (Liftoff)🤳🏼

Creative December 12, 2022December 12, 2022 Creative Strategy

🧑‍🎤We’ve made & analyzed 1000+ UGC/live-action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 3: how to direct a remote shoot)🎩

Creative October 31, 2022October 31, 2022 Creative Strategy

🍭How to execute a misleading & meta-misleading creative strategy for games with Liliya Gafitulina UA Manager and Bogdan Khashiev UA Manager at AdQuantum🪂

Creative October 17, 2022January 2, 2023 Brand marketing, creative production, strategy

🍿How to talk to your customers in order to make winning ads with Hannah Parvaz, Co-Founder at Aperture 🥅

Creative June 10, 2022August 25, 2022 Creative Strategy

🎩How to build a creative strategy based on vulnerability and authenticity, with Grace Ouma-Cabezas (Former Head of Growth, Poppy Seed Health)🧶

Creative April 21, 2022September 6, 2022 Creative Strategy

☂️We’ve made & analyzed 1000+ UGC/live-action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 2: content & structure)🎋

Creative April 8, 2022June 14, 2022 Creative Strategy

🌕We’ve made & analyzed 1000+ UGC/live action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 1: nailing the shoot). 📹

Creative October 21, 2021May 18, 2022 Creative Strategy, Creative Testing

🔨How to break out of a creative rut by resetting your processes – with Danika Wilkinson, Product Marketing Manager, Social Point📝

Creative May 5, 2021May 18, 2022 Creative Strategy, Creative Testing

💥 Why more is more: how to use words to shatter the short attention span myth: w/ Stevie Lutgen, Senior Manager UA at Radish Fiction 👓

Creative October 8, 2020May 18, 2022 Creative Strategy, Creative Testing, Facebook, Programmatic

✏️ How to set up a high-impact creative process on and off Facebook-with Danika Wilkinson, product marketer at Social Point 🧪

Creative September 22, 2020May 18, 2022 Creative Strategy, Creative Testing

🏆 How to create story-driven ads that drive massive performance – with Gonzalo Fasanella, Chief Marketing Officer at Tactile Games 🎮

Creative September 8, 2020May 18, 2022 Creative Strategy, Creative Testing

🖊️ Why ad copy is critical for mobile UA campaigns – with Erich Detert, Senior Performance Marketing Manager at InnoGames 🏃🏽‍♀️

Creative July 20, 2020May 18, 2022 Creative Strategy, Creative Testing, leadership

😆How to improve your team’s creative hit rate – with Gabe Kwakyi, co-founder and CEO at Incipia📍

Creative June 23, 2020May 18, 2022 Creative Strategy, Creative Testing, Playables

🤖How to in-house playable production – with Michael Jessen, Senior User Acquisition Specialist at Socialpoint🎬

Creative June 16, 2020May 18, 2022 Creative Strategy, TikTok

💃Mini-episode -> 5 key elements for winning with TikTok style creatives ✌️

Creative May 19, 2020May 18, 2022 Creative Testing, Facebook

😺 Two ways to skin a cat: with Adam Turowski (Miri Growth) and Shamanth Rao (RocketShip HQ) 🎨

Creative April 15, 2020May 18, 2022 Creative Strategy

👏🏽How to build high-performance creative teams – with Alice Guillaume(Senior Director of Marketing at AppLovin)👯‍♂️

Creative February 19, 2020May 18, 2022 Branding, Creative Strategy

🙆🏾‍♂️Why you need to protect your brand in a relentlessly performance-focused world – with Adam Hadi(VP of Marketing at Current)🌎

Creative December 14, 2019May 18, 2022 Creative Testing, Facebook

🔎How to run creative tests on Facebook – our approach (plus 8 frequently asked questions)📱

Episodes on Gaming

Gaming February 1, 2024March 21, 2024 gaming, monetization

💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯

Gaming December 24, 2023December 24, 2023

🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆

Gaming December 15, 2023December 15, 2023 gaming, growth

🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱

Gaming October 13, 2023January 18, 2024 gaming

🚀Transitioning from operating to investing, the state of game investing, and more: with Joakim Achren (General Partner at F4 Fund)💡

Episodes on Growth Engineering and Technology

Growth Engineering and Technology January 19, 2024March 21, 2024 AI, creative, subscription apps

🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Lead at Codeway Studios) 🥮

Growth Engineering and Technology January 31, 2023January 31, 2023 Analytics, strategy

📈How to unearth macro trends to understand the app economy, with Lexi Sydow (Head of Insights, Data.ai) 📦

Growth Engineering and Technology September 10, 2021August 21, 2022 Incrementality

🎨 How to apply Media Mix Modelling based solutions to mobile apps-with Brian Krebs, CEO at MetricWorks 🎚️

Growth Engineering and Technology June 3, 2021May 18, 2022 growth engineering & technology

🔮 How to build a bidding decision engine to future-proof your user acquisition activity-with Jayne Peressini, Senior Director, Mobile Marketing and Growth at Electronic Arts (EA) 🤖

Growth Engineering and Technology May 14, 2021May 18, 2022 Apple, skadnetwork

🦾 How to make compound/synthetic conversion value schemas work in SKAdNetwork 🌐

Growth Engineering and Technology April 20, 2021May 18, 2022 Attribution, Incrementality

😱 Is your CAC 10x of what your platform reports? How to surface incrementality issues in your paid UA-with Adam Lovallo, CEO and founder of Thesis 🔍

Growth Engineering and Technology June 2, 2020May 18, 2022 Ad networks, Automation

⚙️ How to build your own algorithm to drive UA performance with rewarded video networks – with Warren Woodward(Co-Founder at Upptic) 🎞️

Growth Engineering and Technology May 26, 2020May 18, 2022 Analytics, Attribution, strategy

📲 How Slack reversed a declining mobile growth trajectory on mobile by setting up cross-channel attribution – with Holly Chen, former Global Head of Digital Marketing at Slack. 💬

Growth Engineering and Technology May 6, 2020May 18, 2022 Google

🗃️ Unboxing the black box: moving the hidden levers that drive programmatic performance – with Beth Gilmore(Founder at The New Department; Former Head of Commercial Partnerships at MoPub). 🤖

Growth Engineering and Technology May 4, 2020April 27, 2022 Automation

🤖Taking the leap: how to get started with automating your user acquisition – with Colette Nataf(CEO at Lightning AI)🔄

Growth Engineering and Technology November 15, 2019May 18, 2022 Analytics, strategy

💭How to model out an app’s DAU – with Eric Seufert (Founder at Heracles, Quantmar & MobileDevMemo👥

Episodes on Hiring, Leadership, Growth Teams

Hiring, Leadership, Growth Teams March 30, 2023March 30, 2023 leadership

🦹‍♀️ How we hire superstar teams fully remotely(steal our questionnaire below) 🍯

Hiring, Leadership, Growth Teams May 25, 2022 Hiring, leadership

🧢Moving from a meeting first to writing first culture: why this matters for remote teams 🪀

Hiring, Leadership, Growth Teams March 8, 2022January 3, 2023 leadership

🦹‍♀️ Shattering ceilings: the many paths to leadership taken by women leaders in mobile marketing with Allison Schiff (AdExchanger), Aurora Klaeboe Berg (Medal TV), Collete Nataf (Mile IQ, Lightning AI), Faith Price (DoubleDown Interactive), Mireia Rivero (Social Point), Paula Neves (Square Enix) and Peggy Anne Salz (Mobile Groove, Forbes)👒

Hiring, Leadership, Growth Teams February 11, 2022August 25, 2022 Hiring, leadership

🏗️ How to build a mobile marketing function from scratch, with Simon Vishnevskiy (Head of Paid Acquisition, Dave)🌱

Hiring, Leadership, Growth Teams November 12, 2021August 24, 2022 leadership

🔘The zero meeting workplace – with Brett Nowak, Founder at Liquid and Grit 🛶

Hiring, Leadership, Growth Teams June 24, 2021May 18, 2022 gaming, leadership

🏗️ Zero to launch: how to (actually) build a casual gaming studio from scratch-with Sophie Vo, Studio & Game Lead at Voodoo 🔥

Hiring, Leadership, Growth Teams March 3, 2021May 18, 2022 leadership

👥 The opportunities and challenges of moving in-person teams remote and back again-with Seth Berman, Senior Director, Performance Marketing at Adobe 🏗️

Hiring, Leadership, Growth Teams December 23, 2020May 18, 2022 leadership

🧑‍🏫 How skilled coaches can help underrepresented leaders break through ceilings – with Holly Chen, founder of Ceiling Breakers, formerly at Slack & Google ⚒️

Hiring, Leadership, Growth Teams October 7, 2020May 18, 2022 Hiring

📋 The zero-touch interview process for hiring superstars – with Brett Nowak, founder at Liquid & Grit 🤸

Hiring, Leadership, Growth Teams July 14, 2020May 18, 2022 leadership

👏🏽What people of privilege can do to drive diversity in their companies – with Cassie Chernin⚖️

Hiring, Leadership, Growth Teams June 10, 2020May 18, 2022 Hiring, leadership

👨‍💻How to hire the best – and dismantle systemic biases against black, Latino & brown folks in your company: with Anish Shah (Founder & CEO at Bring Ruckus) 👨🏿

Hiring, Leadership, Growth Teams March 9, 2020April 27, 2022 leadership

⚡️Inspiration from 5 amazing women in mobile growth. 🚀

Hiring, Leadership, Growth Teams November 21, 2019May 18, 2022 Hiring

🤝How to hire superstar growth leaders – with Anish Shah (CEO at Bring Ruckus)⭐️

Episodes on Launch

Launch, Virality November 5, 2021August 24, 2022 gaming, launch

🕺How to use structured TGIFs to build a 100 million download game from scratch, with Sheetal Bairamadgi (Founder at Crikey Games)👹

Launch, Virality October 7, 2021August 24, 2022 Creative Strategy, launch

🎖The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin💯

Launch June 19, 2020May 18, 2022 gaming, launch

🎮How to start a game studio with a $500 budget – with Kentaro Sugiura (Founder at Everlong Games & Former Head of User Acquisition in APAC at BoomBit)💸

Launch May 21, 2020May 20, 2022 Apple, Facebook, Google

🤔 How to hit the No. 1 rank on the iTunes app store – with Nadav Ashkenazy (GM at Supersonic Studios) 📈

Launch April 30, 2020May 18, 2022 launch, strategy

3️⃣ Three steps to a killer soft launch – with Matej Lancaric(Director of UA at SuperScale) 🚀

Launch December 6, 2019May 18, 2022 partnerships

🙌🏽How to get your app featured on the Apple iTunes store – with Steve P. Young (Founder & CEO at AppMasters)🏆

Episodes on Monetization

Monetization November 17, 2023January 18, 2024 Ad monetization, strategy

Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with Sami Biçer (Growth Manager at MagicLab).

Monetization November 2, 2023January 18, 2024 Ad monetization

💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍

Monetization May 19, 2023May 19, 2023 Apple, meta, strategy, TikTok

🎤State of the Union: the current state of mobile advertising with Rohit Kulkarni, Managing Director, Internet & Capital Markets at Roth Capital Partners 📶

Monetization April 20, 2023April 20, 2023 Facebook, meta

💎Why a small number of ads get most of the spend on Meta: deconstructing probabilistic Bayesian paradigms. 🛠

Monetization November 19, 2021August 24, 2022 gaming, leadership

🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸

Monetization October 23, 2020May 18, 2022 Apple, monetization, strategy

📜 A brief history of App Store monetization – with David Barnard, Developer Advocate at RevenueCat 🛍️

Monetization May 14, 2020May 18, 2022 Ad monetization

📈 How to improve your ARPDAU by 30%+ by optimizing your ad monetization waterfall: with Jorge Canga 💸

Monetization April 28, 2020August 31, 2022 Ad monetization

⚡How to capitalize on the native ad opportunity – with Bozo Jankovic(Business Development Manager at GameBiz) 🎮

Episodes on Post Identifier Strategy

Post Identifier Strategy September 15, 2023January 18, 2024 SKAN

📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐

Post Identifier Strategy August 17, 2023January 18, 2024 iOS 14 Strategy, Measurement

😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

Post Identifier Strategy July 24, 2023August 31, 2023 Apple, Google, skadnetwork

🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini (UA Consultant), Claire Rozain (Senior Manager, Ad Monetisation and UA at Carry1st), Philip Weiskirchen (VP Global Sales at Jampp), Gadi Eliashiv (Co-Founder at Singular) & John Koetsier (VP Insights at Singular) 🛌🏻

Post Identifier Strategy February 8, 2023February 8, 2023 skadnetwork, Subscriptions

🎩The ideal SKAdNetwork conversion value schema setup for subscription apps 💅🏻

Post Identifier Strategy October 24, 2022January 2, 2023 Incrementality, Media Mix Modeling

🏟Media Mix Modeling: Completing the UA Performance Picture with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular) & Shamanth Rao (Rocketship HQ) 🛣

Post Identifier Strategy September 8, 2022January 17, 2023 skadnetwork

✨How privacy thresholds or crowd anonymity lead to ridiculous $1000+ CPA in SKAdNetwork campaigns(on SKAN 3.0 & 4.0).💥

Post Identifier Strategy August 19, 2022January 2, 2023 Incrementality

🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸

Post Identifier Strategy August 12, 2022January 2, 2023 Incrementality

💻How to run a media mix model using Facebook’s Robyn, part 2: Running the code ⌨️

Post Identifier Strategy August 4, 2022January 2, 2023 Apple, skadnetwork

🌦SKAdNetwork 4.0: when is it gonna drop? with Roman Garbar, Marketing Director at Tenjin 🌨

Post Identifier Strategy July 29, 2022April 25, 2023 Facebook mmm, facebook robyn, Incrementality, mmm, Robyn

⚡️How to run a media mix model using Facebook’s Robyn, part 1: Introducing Robyn mmm & setting up the environment 🗄

Post Identifier Strategy July 8, 2022April 25, 2023 Incrementality, strategy

👢A walkthrough of Google’s Lightweight MMM, with Michael Taylor (Co-Founder, Vexpower)👑

Post Identifier Strategy June 23, 2022January 3, 2023 android, Apple, Google, skadnetwork, strategy

🏄The Future of UA: SKAN, Sandbox, Data Clean Rooms & more with Sherry Lin(Lyft), Nick Blake(LiftOff), Shamanth Rao(Rocketship HQ), Gadi Eliashiv (Singular) & John Koetsier (Forbes)🎲

Post Identifier Strategy June 3, 2022January 3, 2023 Apple, skadnetwork

🧇SKAN vs. non-SKAN sources: how to make the best of a broken measurement paradigm on iOS🫖

Post Identifier Strategy April 13, 2022January 3, 2023 Incrementality

📔How to measure iOS post-ATT performance using spreadsheet-based Marketing Mix Models(MMM) – a case study🧮

Post Identifier Strategy March 25, 2022January 3, 2023 android, Google

🤖How SDKs-gone-wild will be reined in with SDK Runtime: Google’s Privacy Sandbox for Android explained 💪

Post Identifier Strategy February 25, 2022January 3, 2023 android, Google

🤖Google’s Privacy Sandbox for Android explained: The Topics API and how it changes ad targeting🎯

Post Identifier Strategy January 28, 2022January 6, 2023 Apple, iOS 15, skadnetwork

🤳SKAN: a playbook for today and the future, with Piyush Mishra (Lead, Growth Marketing-Product Madness)🪢

Post Identifier Strategy January 20, 2022January 6, 2023 Apple, launch, strategy

🍪How to run a soft launch in a post-ATT world, with Faith Price, Head of Paid UA(DoubleDown Interactive) 🎮

Post Identifier Strategy September 3, 2021January 6, 2023 strategy

🏄State of iOS UA: Stats, Trends, and Strategies: our webinar with Singular, Liftoff & Adcolony🧐

Post Identifier Strategy August 27, 2021January 6, 2023 Attribution, iOS 15

🦖 iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon 🔬

Post Identifier Strategy August 13, 2021January 6, 2023 Incrementality

🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥

Post Identifier Strategy June 29, 2021January 6, 2023 Apple, skadnetwork

👍 What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration 📉

Post Identifier Strategy May 31, 2021January 6, 2023 Apple, Google, skadnetwork

🏋️ The state of Google Ads UAC post ATT/iOS 14.5: 8 big changes & challenges ⚙️

Post Identifier Strategy May 21, 2021January 6, 2023 Apple, Facebook, skadnetwork

👩‍👩‍👦‍👦 The state of Facebook Ads post iOS 14.5/ATT: 4 challenges & 4 opportunities💪

Post Identifier Strategy April 13, 2021January 6, 2023 Facebook

🧑🏿‍🤝‍🧑🏿 How will lookalikes and post-install event optimization work under ATT & SKAdNetwork? 📅

Post Identifier Strategy March 26, 2021January 6, 2023 Analytics, Apple, Attribution

⚡ The power of attribution modeling to calculate LTVs in a post-IDFA world-with Chris Farm, co-founder and CEO at Tenjin 🧮

Post Identifier Strategy March 12, 2021January 6, 2023 Apple, skadnetwork

🧬 A day in the life of an SKAdNetwork bid – with David Philippson, CEO and founder of Dataseat 📅

Post Identifier Strategy February 16, 2021January 6, 2023 Apple, strategy

🤔 Whatever happened to iOS 14 app clips? What Apple could have learned from playable ads. 📎

Post Identifier Strategy February 9, 2021January 6, 2023 Apple, skadnetwork

📐 More than just conversion values: how to make the most of your SKAdNetwork data-with Paul Bowen, GM at AlgoLift by Vungle 🗄️

Post Identifier Strategy December 31, 2020January 6, 2023 Apple, strategy, Web advertising

💻 [En Español] Cómo los anunciantes web pueden adaptarse a los cambios en la política de privacidad de Apple para iOS 14 🍏

Post Identifier Strategy December 17, 2020January 6, 2023 Apple, skadnetwork

⚙️ SKAdNetwork 101: Understanding the mechanics of the updateConversionValue() method 🔟

Post Identifier Strategy November 30, 2020January 6, 2023 Incrementality

🗂️ How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14 – with Brian Krebs (MetricWorks), and Anthony Cross (formerly at Big Fish Games) ⚖️

Post Identifier Strategy November 13, 2020January 6, 2023 strategy

📚 Highlights from The Definitive Guide to Marketing Post-IDFA World 💡

Post Identifier Strategy November 3, 2020January 6, 2023 Web to app

🕸️ How to drive web-based user flows for your iOS 14 user acquisition – with Colette Nataf, CEO and founder at Lightning AI ⚡

Post Identifier Strategy September 29, 2020January 6, 2023 Apple, strategy

🥽 MGS Deep Dives IDFA: The unseen forces behind Apple’s IDFA policy changes – with John Koetsier, Columnist at Forbes 🍎

Post Identifier Strategy September 25, 2020January 6, 2023 Apple, Retention, strategy

🏠 How IDFA changes in iOS 14 will impact retention and engagement strategies – with Andy Carvell, co-founder at Phiture 💍

Post Identifier Strategy September 16, 2020January 6, 2023 Apple, skadnetwork, strategy

⚙️ How to design a conversion value framework for succeeding with SKAdNetwork – with Kevin Bravo, Co-founder at 2nd Potion 🗝️

Post Identifier Strategy September 3, 2020January 6, 2023 Apple

💯 How to maximize IDFA opt-ins with thoughtful user consent flows 📱

Post Identifier Strategy August 18, 2020January 6, 2023 Incrementality

📐 How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO & co-founder at Incrmntal 📈

Post Identifier Strategy August 12, 2020January 6, 2023 Analytics, strategy

🗑 The LTV metric will die with the advent of iOS 14 – but it was always an imperfect metric to begin with. 📌

Post Identifier Strategy July 27, 2020January 6, 2023 strategy

🤩How to prepare for a post-IDFA world as a marketer on iOS 14 – with Eric Seufert, Thomas Petit, and Nebojsa Radovic💥

Post Identifier Strategy July 23, 2020January 6, 2023 Apple, Attribution

📱How mobile measurement will work with iOS 14 in a post-IDFA world – with Gadi Eliashiv, co-founder and CEO at Singular🤓

Post Identifier Strategy July 16, 2020January 6, 2023 Apple

🗓A brief history of device identification – with David Philippson, co-founder and CEO of DataSeat💭

Post Identifier Strategy July 13, 2020January 6, 2023 Apple, skadnetwork

☄️SKAdNetwork 201: A guide for marketers for running user acquisition in a post-IDFA world📄

Post Identifier Strategy July 7, 2020January 6, 2023 Apple, Programmatic

🔭How to navigate programmatic advertising in a post-IDFA world – with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios🤷🏻‍♀️

Post Identifier Strategy June 26, 2020January 6, 2023 Apple, strategy

☠️RIP IDFA: How to navigate a post-IDFA world with iOS 14📳

Post Identifier Strategy April 21, 2020January 6, 2023 Apple, Apple Search Ads

🤔 The mysterious LAT, and how to tame it – with Thomas Petit (Growth Consultant): MDM Academy preview special 🚀

Episodes on Post-Identifier Strategy

Post-Identifier Strategy October 26, 2023January 18, 2024 iOS 14 Strategy, Subscriptions

🧠Zero IDFA opt-ins and all that: lessons from growing kids’ apps: with Atishay Jain, Associate Director at Splashlearn📚

Episodes on Retention, Engagement and Onboarding

Retention, Engagement and Onboarding April 19, 2024April 19, 2024 Retention

📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞

Retention, Engagement and Onboarding March 15, 2024March 21, 2024 Retention

🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous 🕐

Retention, Engagement and Onboarding March 2, 2024March 21, 2024 Retention

🔥[RETENTION CLUB]How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo 🌨

Retention, Engagement and Onboarding February 16, 2024March 21, 2024 gaming, monetization, Retention

👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth with Sharath Kowligi (Marketing Manager at DieNo Games) 🧥

Retention, Engagement and Onboarding February 23, 2023February 23, 2023 Facebook, gaming

💖The art and science of making games fun, with Joshua Lu (Investing Partner, GAMES FUND ONE by Andreessen Horowitz)🎮

Retention, Engagement and Onboarding October 1, 2020May 18, 2022 gaming, strategy

🌼 How to use live ops events to extend user LTV – with Claire Rozain, user acquisition manager at Product Madness 📈

Retention, Engagement and Onboarding August 7, 2020May 18, 2022 Analytics, Retention

👥 The problem with traditional retention metrics – and 3 metrics to fill in the gap (via Phiture’s Mobile Growth Stack blog) 🧮

Retention, Engagement and Onboarding July 3, 2020May 18, 2022 Facebook, Retention

👥 Mini-episode -> Three Reasons Why and How Facebook Connect Can Drive Retention 💸 – Guest Post On Mobile Growth Stack (via our friends at Phiture)

Retention, Engagement and Onboarding May 29, 2020May 18, 2022 engagement & onboarding, Retention

1️⃣ The first 30 days – how to improve your early retention – with Miray Alanlar(former Mobile Product Marketing Manager at Mozilla) 🤝

Retention, Engagement and Onboarding April 1, 2020May 18, 2022 Onboarding

🥇How to win with user onboarding – with Samuel Hulick (Founder at UserOnboard)🚀

Retention, Engagement and Onboarding March 18, 2020May 18, 2022 In-app messaging

🚀4000%+ engagement lift from early tests – the superpowers of in-app messaging – with Andy Carvell(Co-Founder at Phiture)😎

Retention, Engagement and Onboarding March 11, 2020May 18, 2022 Retargeting

📶How to supercharge your retargeting ads with automated personalization – with Lomit Patel(VP of Growth at IMVU)🏃🏽‍♂️

Episodes on Strategy

Strategy April 15, 2024April 15, 2024 strategy

❓A Q&A about the dynamics driving Applovin performance 💲

Strategy April 1, 2024April 1, 2024 AI, creatives, strategy

📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍

Strategy February 26, 2024February 26, 2024 strategy, Subscriptions

👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocate at RevenueCat and Virendra Shekhawat, Head of Mobile Marketing at Rocketship HQ. 🕶

Strategy February 11, 2024February 11, 2024 strategy

🎆 When ROAS optimization isn’t your best option🎾

Strategy January 25, 2024March 21, 2024 gaming, user acquisition

🎮What apps can learn from mobile games to scale their UA with Sandra Schneider (Senior Director, Growth Partnerships at Unity) 🥅

Strategy January 12, 2024January 12, 2024 AI, creative, strategy

🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Lead Performance Marketing Manager, Blinkist), Ekaterina Gamsriegler (Head of Marketing and Growth, Mimo), Natalia Drozd (Marketing and UA Lead, Fabulous) and Gaurav Bhattacharya (Performance Marketing Lead, ZenJob)🎨

Strategy December 7, 2023December 7, 2023 strategy, user acquisition

🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Pollen VC) 🪆

Strategy November 10, 2023January 18, 2024 strategy, user acquisition

🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊

Strategy October 20, 2023January 18, 2024 strategy, UA

🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder at Appspand 🔑

Strategy September 1, 2023January 18, 2024 gaming, strategy

🤝The challenges of fundraising for early-stage games in 2023 with Jere Partanen, Principal at Sisu Game Ventures 🎮

Strategy August 23, 2023January 18, 2024 app store optimization, ASO

🔎The 4 elements of an App Store CRO Testing Plan🧪💡

Strategy August 10, 2023August 24, 2023 AI, strategy

😍Using Generative AI Tools to Power Mobile Marketing Strategy with Saadi Muslu (Head of Content and Product Marketing at Singular), Naoka Watanabe (Manager of APAC, Creative Production at Liftoff) Eva Juretic (Growth Marketer at Pocket Worlds) and Peter Fodor (Founder & CEO at AppAgent).📱

Strategy July 27, 2023August 31, 2023 Apple, privacy, skadnetwork

☎️ SKAN 4.0: 4 things that haven’t changed – a sneak peak into the SKAN 4.0 handbook 📟

Strategy July 8, 2023August 31, 2023 Apple, privacy

🕵️‍♂️ Unpacking Privacy Manifests: The Death Knell for Fingerprinting/Probabilistic Matching 🥯

Strategy June 25, 2023June 25, 2023 Analytics

❓When to ignore LTVs for your decision-making🤔

Strategy April 13, 2023April 13, 2023 web3

🦚Behind the scenes of a hit NFT project launch, with Andre Kempe (CEO at Admiral Media)🤳

Strategy March 20, 2023March 20, 2023 strategy

🔖 How to develop messaging/scripts for ads by deeply analyzing your users’ app store reviews 🏦

Strategy March 10, 2023March 10, 2023 culture

❤️‍🩹 How to operate as a high-performing marketer in the midst of a war, with Nataliia Drozd (Marketing & UA Lead, Fabulous)🌂

Strategy March 2, 2023March 2, 2023 Facebook, strategy

🥁The problem with running hyperlocal ads on Meta for mobile apps: and 3 strategies to solve for this.🎪

Strategy February 16, 2023February 16, 2023 Influencers

🪗The inner workings of being famous on the internet, with Sophia Yeh(Influencer) & Adam Hadi (VP Marketing, Current) 🎨

Strategy January 12, 2023January 12, 2023 ios 14, Measurement, skadnetwork, UGC

🔮The Mobile Growth Crystal Ball: Predictions for 2023 ft. Peggy Anne Salz, Reggie Singh, Bessie Byeon, Daniel Tchernahovsky, Nataliia Drozd, Alex Bauer & Marianne Clerc. 🗝

Strategy November 21, 2022January 2, 2023 leadership, strategy

🏔How to grow a growth education business with Brian Balfour, CEO at Reforge📚

Strategy November 7, 2022January 2, 2023 gaming

📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲

Strategy October 11, 2022October 11, 2022 strategy, Web 3

📱How to use blockchain data to run targeted ads for web 3 with Tobias Boerner, Co-Founder at Wallet Ads, Appic and Admiral Studio.⏳

Strategy September 26, 2022September 28, 2022 launch, Organic growth, strategy

🚖The early days of ride-sharing apps, with Daniel Riaz (Founder, Trend Up Digital. Ex-Lyft, ex-Zynga) 🤳

Strategy July 22, 2022August 25, 2022 Web 3

🌐Web 3 ads on Brave: an early behind-the-scenes look with Annica Lin, VP Growth at Sable🎬

Strategy July 16, 2022August 25, 2022 strategy, user acquisition

📜A brief history of mobile user acquisition with Eric Seufert (Founder, Heracles Media and Mobile Dev Memo)💼

Strategy June 30, 2022August 25, 2022 launch, strategy

🍹Ascent of a language learning phenomenon, with Gina Gotthilf (Co-Founder at Latitud, ex-Duolingo, ex-Tumblr) 🥢

Strategy June 17, 2022April 7, 2023 Organic growth

🧜‍♂️The rise, decline and settling-down of daily deals, with Adam Lovallo (Founder, Thesis; Co-founder, Grow.co)👓

Strategy March 18, 2022August 25, 2022 Web 3

📈 Growth strategies for Web3 games: Community is only one piece of the puzzle – with Atif Khan (COO, Stardust)🧩

Strategy February 18, 2022August 25, 2022 strategy

💹 From B2C to zero to B2B (including a Real Housewives detour), with Matt Bailey (Founder & CEO, GameOn)🎮

Strategy December 23, 2021August 25, 2022 cross promotion, Retention

🔮The Mobile Growth Crystal Ball 2022: Predictions Part 3: Retention marketing(Peggy Anne Salz, Mobile Groove); Play-to-earn gaming models (Keith Kawahata, AppLovin); Cross Promotions (Cameron Thom, Adikteev); Self-published games (Jon Hook, BoomHits) 📚

Strategy December 21, 2021August 25, 2022 Creative Strategy, Facebook, TikTok

🔮The Mobile Growth Crystal Ball 2022: Predictions Part 2: Homecoming of the creative process (Melissa Zeloof, ironSource); Newer UA sources in the gang (Natalia Drozd, Fabulous); Alternate payment methods (Jerome Turnbull, AppLovin) 📦

Strategy December 20, 2021August 24, 2022 Attribution, Automation, Subscriptions

🔮The Mobile Growth Crystal Ball 2022: Predictions Part 1: Creative Automation(Danika Wilkinson, SocialPoint); Subscription Optimization(Andy Carvell, Phiture); an iOS Scandal(John Koetsier, Forbes)🪟

Strategy December 9, 2021August 24, 2022 Apple, Google, Partnership

🙌How to build lasting partnerships with iTunes and Google Play app stores, with Jayvian Hong (Head of Strategic Partnerships, Miniclip) 🍯

Strategy December 3, 2021August 24, 2022 monetization

💰How monetization barriers can improve retention 🏠

Strategy November 26, 2021August 24, 2022 Incrementality

🪡 4 challenges of MMM based incrementality models and how to mitigate them 🧮

Strategy October 28, 2021August 24, 2022 strategy

🏋🏼‍♀️ How to find the balance between monetization and retention – a mini-case study☯️

Strategy October 15, 2021August 24, 2022 Analytics, Attribution

🧩 Why your LTV might differ from your analyst’s LTV🧪

Strategy September 17, 2021August 21, 2022 launch

💡How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month(and got acquired by Zynga)💲

Strategy July 15, 2021May 18, 2022 Apple, iOS 15

⭐ iOS 15: How custom product pages could dramatically impact UA strategy (with examples) ⚽

Strategy July 7, 2021April 27, 2022 Apple, Facebook, skadnetwork

🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨

Strategy April 2, 2021May 18, 2022 gaming, strategy

👗 Playing in style: how gaming & fashion are becoming increasingly intertwined-with Joanna frota Kurkowska, digital insights analyst at G2A.com 🕹️

Strategy March 19, 2021April 27, 2022 strategy

📚 Highlights from The Mobile Growth Handbook 2021 Edition 💡

Strategy February 25, 2021May 18, 2022 Brand marketing, Offline marketing

📻 How to win with offline marketing for a mobile app-with Adam Hadi, VP of Marketing at Current 🏆

Strategy January 25, 2021May 18, 2022 Web advertising

🔒 How web privacy changes and tracking prevention are shaping the future of web advertising – with Allison Schiff, Senior Editor at AdExchanger 🌐

Strategy October 27, 2020May 18, 2022 leadership

🗳️ How a band of volunteer marketers help drive political change – with Cassie Chernin, volunteer at Tech for Campaigns ⌨️

Strategy August 21, 2020May 18, 2022 gaming, leadership, strategy

🎮How to make superhit games by deeply understanding player motivations-with Paula Neves, Product Manager at Square Enix 🎲

Strategy August 14, 2020April 27, 2022 strategy

💸There’s no such thing as free growth🙅‍♂️

Strategy August 4, 2020May 18, 2022 Finance, strategy

💸 How to finance your app’s growth without accessing venture capital — with Mark Loranger, co-founder & COO at Braavo Capital 📈

Episodes on Subscriptions

Subscriptions September 29, 2023January 18, 2024 Ad networks, subscription apps

🤔 Should You Run Subscription App User Acquisition on Ad Networks? 📱

Subscriptions May 2, 2023May 2, 2023 Subscriptions

🚦3 product metrics to evaluate scalability of subscription apps 🛫

Subscriptions January 19, 2023January 19, 2023 strategy, Subscriptions

🎮How SKAN 4.0 conversion schemas let subscription apps’ track paying subscribers and renewals🎲

Subscriptions November 28, 2022January 2, 2023 strategy, Subscription

👑How to use monetization experiments to drive dramatic LTV improvements for subscription apps with Ekaterina Gamsriegler, Head-Growth & Marketing at Mimo 🎒

Subscriptions May 6, 2022August 25, 2022 Subscriptions

🏂🏻Winning strategies for subscription apps in 2022, our webinar with Liftoff + Vungle(feat. Carolin Rohte (Yazio), Hichem Belouizdad (Liftoff+Vungle), Lisa Kennelly (Fishbrain), Thomas Petit (Consultant) & Shamanth Rao (Rocketship HQ))🌏

Subscriptions April 29, 2022August 25, 2022 Subscriptions

💵How to optimize products for forever: growth strategies to win with subscription apps, with Robbie Kellman Baxter (Founder, Peninsula Strategies)🪁

Subscriptions April 6, 2021May 18, 2022 Subscription

🎧 Zero to category-leading: how habit formation can fast-forward subscription growth in an uncharted genre-with Govind Balakrishnan, CEO and cofounder of Curio Labs 🚀

Episodes on UA

UA March 22, 2024March 22, 2024 Facebook Ads

🧵How to use AEM to unlock iOS ad spend on Meta🧣

Episodes on UA Channels

UA Channels September 7, 2023January 18, 2024 Unity

🍟Maximizing Unity Ads Campaign Performance Virendra Shekhawat, Senior Mobile Marketing Manager at Rocketship HQ. 🚀

UA Channels June 30, 2023January 19, 2024 Influencers, user acquisition

🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

UA Channels June 15, 2023June 15, 2023 Google

🏆Beating the Black Box: Your Guide to Precise User Targeting in Google UAC, No Traditional Targeting Required😍

UA Channels June 9, 2023June 9, 2023 Google

💀The perils of modeled conversions on Google UAC 🧐

UA Channels November 15, 2022January 2, 2023 iOS 14 Strategy

🔓How to unlock web-based flows for massive scale with Todd Kane, VP of Growth at Homer Learning 🧗🏼‍♂️

UA Channels October 4, 2022January 2, 2023 Facebook

🍄How to win with Custom Product Pages on Facebook Ads 🌎

UA Channels May 19, 2022January 3, 2023 Apple, strategy

🎲 Omnichannel strategies for a post-IDFA world: for web and app based products in 2022, our webinar with Ruckus feat. Grace Ouma-Cabezas (Poppy Seed Health), Evan Woods (DT.Co), Matej Lancaric (Growth Consultant), Shamanth Rao (Rocketship HQ) & Anish Shah (Ruckus)🎢

UA Channels May 12, 2022August 25, 2022 affiliate marketing, partnerships

🎃 How to scale your UA with affiliate marketing, with Dora Trostanetsky (Growth Marketing Lead, Trade Republic)🕸

UA Channels April 1, 2022January 3, 2023 Brand marketing, Offline marketing

🪝 Going where the fish are: making the leap to offline partnerships, with Lisa Kennelly (CMO, Fishbrain)🗺

UA Channels March 4, 2022January 3, 2023 Ad networks, Facebook, gaming, Google

💐Diversifying your UA mix in a post-ATT world: Why, When and How, with Matej Lancaric (User Acquisition & Marketing consultant)😎

UA Channels February 4, 2022January 3, 2023 cross promotion

💪The ascendance of cross-promos in a post-ATT world, with David Philippson (CEO & Co-Founder -Dataseat)🥷

UA Channels August 20, 2021April 27, 2022 Apple, Apple Search Ads

🔍 How to win with Apple Search Ads in a post-ATT world: with Thomas Petit, Growth Consultant 🎭

UA Channels August 5, 2021May 18, 2022 Facebook

🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀

UA Channels July 22, 2021May 18, 2022 Web to app

🥇 How native ad flows with landing pages articles win out over direct to appstore flows-with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist 🧾

UA Channels July 8, 2021May 18, 2022 Influencers

👩‍🎤 How to scale non-gaming audiences for games via influencers-with Nahir Garcia, head of user acquisition at Etermax ✨

UA Channels June 18, 2021April 27, 2022 Influencers

👩‍🎤 [En espanol] Cómo contratar influencers a gran escala: con Nahir Garcia, la jefa de adquisición de usuarios en Etermax ✨

UA Channels June 8, 2021April 27, 2022 strategy

📈 Why you shouldn’t diversify your user acquisition mix early on 💸

UA Channels April 28, 2021May 18, 2022 Facebook

💔 How to break up with Facebook: the opportunities and challenges of an unusual acquisition channel mix-with Trang Dao, VP of Growth at Atom Finance ⚖️

UA Channels January 19, 2021May 18, 2022 Facebook

🔑 How to win with Facebook AAA (Automated App Ads) campaigns – with Gina Kwong, Senior UA Manager at Electronic Arts (EA) 🛍️

UA Channels December 8, 2020May 18, 2022 Google

💻 Thinking out of the black box to win with Google UAC – with Natalie Drozd (redux) 📦

UA Channels November 19, 2020May 18, 2022 Facebook

🤔 5 Reasons why Facebook’s Automated App Ads (AAA) aren’t ready for prime time yet 🥑

UA Channels August 26, 2020May 18, 2022 Paid content

🔓How to unlock the power of paid content marketing using Outbrain & Taboola – with Sandra Wu, Paid Content Marketing Lead at Blinkist 📱

UA Channels June 4, 2020May 18, 2022 TikTok

😎 How to nail mobile user acquisition on TikTok – with Natalie Rozenblat, Marketing Strategist at Incipia 👯‍♀️

UA Channels March 30, 2020May 18, 2022 Google

😳Mini-episode -> “Welp! I don’t see my Google UAC installs in my MMP.”👓

UA Channels March 6, 2020May 20, 2022 Tik Tok

TikTok 101- How to set up Mobile User Acquisition campaigns in TikTok

UA Channels January 31, 2020May 18, 2022 Programmatic

🗝How to unlock scale outside the duopoly – with Misha Syrotiuk(Head of Ad Networks & Programmatic for UA at Huuuge Games)⛓

UA Channels January 28, 2020May 18, 2022 Facebook

⛔️Why bidding isn’t everything -> The (simple) math behind winning ad auctions🏆

UA Channels November 29, 2019May 18, 2022 Ad networks, Facebook, Google

🤯How to scale UA like a hypercasual game – with Matej Lancaric(Director of User Acquisition, SuperScale)🚴🏽‍♂️

UA Channels November 4, 2019May 18, 2022 Facebook

🙅🏻‍♀️3 reasons why we don’t use Facebook’s split test functionality🌓

UA Channels November 1, 2019May 18, 2022 Google

⚠️Why we don’t run Google UAC on smaller mobile user acquisition budgets👌🏽

UA Channels November 1, 2019May 20, 2022 Facebook

👩🏽‍💻How to structure your first Facebook ad account if you’re an indie developer with limited budgets💰

Episodes on Virality

Virality December 5, 2022January 1, 2023 leadership, strategy, Subscription

🧨How viral content can trigger habit change at scale, with Victoria Repa (Founder & CEO, BetterMe) 🚴‍♀️

Virality September 15, 2022January 3, 2023 Organic growth, strategy, virality

🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈

Virality September 1, 2022January 3, 2023 Onboarding

🦋How to set up a winning referral flow – with Dominic Coryell, Product Lead at Shopify. 🌼

Virality August 25, 2022January 2, 2023 gaming, launch, virality

🪂Inside Draw Something’s perfect storm: from the brink to 50 million installs in 50 days: with Wilson Kriegel, COO at Buildstock 🎢

Launch, Virality November 5, 2021August 24, 2022 gaming, launch

🕺How to use structured TGIFs to build a 100 million download game from scratch, with Sheetal Bairamadgi (Founder at Crikey Games)👹

Launch, Virality October 7, 2021August 24, 2022 Creative Strategy, launch

🎖The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin💯

Virality September 25, 2021May 18, 2022 Organic growth, virality

🧰 How to build a hit developer-facing product-with Aurora Klæboe Berg, COO at Medal TV ⚒

Virality February 2, 2021May 18, 2022 TikTok

📹 How to hit 90 billion views on TikTok (not a typo!) – with Evan Horowitz, CEO at Movers+Shakers 💃

Virality April 6, 2020May 18, 2022 Organic growth, virality

😷Inflection: breakout growth in the midst of the Coronavirus crisis – with Selcuk Atli(CEO) and Harsh Kher(Growth & Analytics) at Bunch Live🤑

Virality February 25, 2020May 18, 2022 Organic growth, virality