Intelligent Artifice
Growth insights to win in a generative AI world.
Conversations with founders and growth leaders on AI, performance creative, and the decisions behind app growth.
Recent Episodes
How a two-person app studio launched 16 apps with AI, with Gabe Kwakyi
Gabe Kwakyi · Founder, Rhythmic Apps
How to personalize paywalls for subscription app price testing, with Jacob Rushfinn
Jacob Rushfinn · CEO and co-founder, Botsi
From ASO to paywall optimization: mastering app monetization, with Steve P. Young
Steve P. Young · Founder, App Masters
How to win with deep customer research for mobile ad creative strategy & user acquisition (without focus groups or calls): with Karina Tukanova (Freelance Creative Strategy Consultant)
Karina Tukanova · Freelance creative strategy consultant
He left the CMO track to build an AI-Native health brand: with Vivek Girotra (Founder & CEO, SurpassMD)
Vivek Girotra · Co-founder, SurpassMD
How to Design a Web-to-App Funnel That Converts
Jacob Rushfinn · CEO, Botsi
Andrey Shakhtin · CEO, FunnelFox
Patrick Stuart-Constant · CEO, Sociaaal
Mike Gadd · VP Customer Success, Singular
Elise Zareie · Head of Paid Social, Lingokids
How to Build a Web-to-App Funnel Without Torching $20K
Jacob Rushfinn · CEO, Botsi
Andrey Shakhtin · CEO, FunnelFox
Patrick Stuart-Constant · CEO, Sociaaal
Mike Gadd · VP Customer Success, Singular
Elise Zareie · Head of Paid Social, Lingokids
How to win with signal engineering: Itai Kafri
Itai Kafri · Product growth lead, Voyantis
Latest Hits
How to scale to 100s of ads per week
Félix Boudreau · VP of Growth and Marketing, Pok Pok
This language learning app built AI tools before GPT existed
Andrew Skrypnyk · CEO & co-founder, Promova
He scaled to 4,000 ads/month using AI
Patrick Stuart-Constant · CEO, Sociaaal
The CEO hiring a Chief AI Officer (without an AI product)
Yves Benchimol · CEO & co-founder, WeWard
All-Time Favorites
Decoding freemium, the unlikely drivers of cybersecurity adoption & more
Elena Verna · Growth advisor; former SVP of Growth Marketing & Product Design at Malwarebytes; former SVP of Growth at SurveyMonkey
How to grow a growth education business
Brian Balfour · CEO at Reforge (at interview); former VP of Growth at HubSpot
A brief history of mobile user acquisition
Eric Seufert · Founder, Heracles Media and Mobile Dev Memo; author, Freemium Economics
Ascent of a language learning phenomenon
Gina Gotthilf · Co-founder, Latitud; former VP Marketing/Growth at Duolingo; former International Marketing, Growth and Community lead at Tumblr