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In today’s episode, we delve into the secret of generating effective and performant ideas well before you even need them.
We’ll explore the shortcomings of traditional brainstorming, why the loudest idea isn’t always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study with the game Million Lords, we’ll reveal our approach that led to doubling profitable spending through creative testing and ideation.
You can check out the full case study here: https://www.rocketshiphq.com/casestudies/million-victories/
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FULL TRANSCRIPT BELOW
“We haven’t found any recent winners – what we need are new ideas!” – this is something we commonly hear.
BUT new ideas aren’t born out of nowhere – or out of pie-in-the-sky ideation.
And even if you do generate ideas from brainstorming exercises, you dont always get the best ideas or the best performers. This is because brainstorming exercises can often defer to the loudest in the room – or have a bias toward the nicer looking ideas, not necessarily the better performing ones.
So how do you generate effective performant ideas?
What you should know is that if you look for ideas when you need them, it’s too late.
The best time to look for ideas is before you need them. This is why we maintain an online database of ads that we see and find interesting.
What is more important than just collecting ideas is to tag and categorize them for future searchability.
You can see an example of how we did this in a recent case study we published about our work with the game Million Lords, where we doubled profitable spending – mainly driven by creative testing and ideation.
Some of the themes or tags that we surfaced and tested for this game were:
Endless runner
Listicle
Fail state
Testimonials
Progression
Memes
The reason we could surface these was that we studiously took notes every time we saw an ad that was unexpected and interesting. We tagged and categorized these ads well before we needed them – so when the need arose, the ideas were ready to be discovered.
When the opportunities arose to actually produce ads(as it happened for the game Million Lords), we didn’t need to sit down and stare at the ceiling – because we had reviewed and analyzed all these ideas, and these ideas were at our beck and call.
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A REQUEST BEFORE YOU GO
I have a very important favor to ask, which as those of you who know me know I don’t do often. If you get any pleasure or inspiration from this episode, could you PLEASE leave a review on your favorite podcasting platform – be it iTunes, Overcast, Spotify, or wherever you get your podcast fix? This podcast is very much a labor of love – and each episode takes many many hours to put together. When you write a review, it will not only be a great deal of encouragement to us, but it will also support getting the word out about the Mobile User Acquisition Show.
Constructive criticism and suggestions for improvement are welcome, whether on podcasting platforms – or by email to shamanth@rocketshiphq.com. We read all reviews & I want to make this podcast better.
Thank you – and I look forward to seeing you with the next episode!