All Episodes - Mobile User Acquisition Show

Intelligent Artifice, formerly the Mobile User Acquisition Show

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Strategy August 23, 2023May 23, 2024 app store optimization, ASO

🔎The 4 elements of an App Store CRO Testing Plan🧪💡

Post Identifier Strategy August 17, 2023May 23, 2024 iOS 14 Strategy, Measurement

😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

Strategy August 10, 2023May 23, 2024 AI, strategy

😍Using Generative AI Tools to Power Mobile Marketing Strategy with Saadi Muslu (Head of Content and Product Marketing at Singular), Naoka Watanabe (Manager of APAC, Creative Production at Liftoff) Eva Juretic (Growth Marketer at Pocket Worlds) and Peter Fodor (Founder & CEO at AppAgent).📱

Creative August 3, 2023May 23, 2024 creative production, gaming

🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭

Strategy July 27, 2023May 23, 2024 Apple, privacy, skadnetwork

☎️ SKAN 4.0: 4 things that haven’t changed – a sneak peak into the SKAN 4.0 handbook 📟

Post Identifier Strategy July 24, 2023May 23, 2024 Apple, Google, skadnetwork

🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini (UA Consultant), Claire Rozain (Senior Manager, Ad Monetisation and UA at Carry1st), Philip Weiskirchen (VP Global Sales at Jampp), Gadi Eliashiv (Co-Founder at Singular) & John Koetsier (VP Insights at Singular) 🛌🏻

Creative July 16, 2023May 23, 2024 TikTok, UGC

🎨 Learnings from Top 1% UGC Creatives Using Generative AI tools 🚀

Strategy July 8, 2023October 15, 2026 Apple, privacy

🕵️‍♂️ Unpacking Privacy Manifests: The Death Knell for Fingerprinting/Probabilistic Matching 🥯

UA Channels June 30, 2023May 23, 2024 Influencers, user acquisition

🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

Strategy June 25, 2023May 23, 2024 Analytics

❓When to ignore LTVs for your decision-making🤔

UA Channels June 15, 2023May 23, 2024 Google

🏆Beating the Black Box: Your Guide to Precise User Targeting in Google UAC, No Traditional Targeting Required😍

UA Channels June 9, 2023May 23, 2024 Google

💀The perils of modeled conversions on Google UAC 🧐

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Browse Episodes

🔎The 4 elements of an App Store CRO Testing Plan🧪💡

😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎

😍Using Generative AI Tools to Power Mobile Marketing Strategy with Saadi Muslu (Head of Content and Product Marketing at Singular), Naoka Watanabe (Manager of APAC, Creative Production at Liftoff) Eva Juretic (Growth Marketer at Pocket Worlds) and Peter Fodor (Founder & CEO at AppAgent).📱

🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭

☎️ SKAN 4.0: 4 things that haven’t changed – a sneak peak into the SKAN 4.0 handbook 📟

🏂🏻 Kickass UA in the Privacy Era with Jayne Peressini (UA Consultant), Claire Rozain (Senior Manager, Ad Monetisation and UA at Carry1st), Philip Weiskirchen (VP Global Sales at Jampp), Gadi Eliashiv (Co-Founder at Singular) & John Koetsier (VP Insights at Singular) 🛌🏻

🎨 Learnings from Top 1% UGC Creatives Using Generative AI tools 🚀

🕵️‍♂️ Unpacking Privacy Manifests: The Death Knell for Fingerprinting/Probabilistic Matching 🥯

🤔How to unlock performance with podcast ads with Gessica Bicego, CMO at Paired📈

❓When to ignore LTVs for your decision-making🤔

🏆Beating the Black Box: Your Guide to Precise User Targeting in Google UAC, No Traditional Targeting Required😍

💀The perils of modeled conversions on Google UAC 🧐

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