All Episodes - Mobile User Acquisition Show

Intelligent Artifice, formerly the Mobile User Acquisition Show

🪂Inside Draw Something’s perfect storm: from the brink to 50 million installs in 50 days: with Wilson Kriegel, COO at Buildstock 🎢

🛹How to run a media mix model using Facebook’s Robyn, part 3: Understanding the models ⛸

💻How to run a media mix model using Facebook’s Robyn, part 2: Running the code ⌨️

🌦SKAdNetwork 4.0: when is it gonna drop? with Roman Garbar, Marketing Director at Tenjin 🌨

⚡️How to run a media mix model using Facebook’s Robyn, part 1: Introducing Robyn mmm & setting up the environment 🗄

Strategy July 22, 2022May 23, 2024 Web 3

🌐Web 3 ads on Brave: an early behind-the-scenes look with Annica Lin, VP Growth at Sable🎬

📜A brief history of mobile user acquisition with Eric Seufert (Founder, Heracles Media and Mobile Dev Memo)💼

👢A walkthrough of Google’s Lightweight MMM, with Michael Taylor (Co-Founder, Vexpower)👑

Strategy June 30, 2022May 23, 2024 launch, strategy

🍹Ascent of a language learning phenomenon, with Gina Gotthilf (Co-Founder at Latitud, ex-Duolingo, ex-Tumblr) 🥢

🏄The Future of UA: SKAN, Sandbox, Data Clean Rooms & more with Sherry Lin(Lyft), Nick Blake(LiftOff), Shamanth Rao(Rocketship HQ), Gadi Eliashiv (Singular) & John Koetsier (Forbes)🎲

🧜‍♂️The rise, decline and settling-down of daily deals, with Adam Lovallo (Founder, Thesis; Co-founder, Grow.co)👓

🎩How to build a creative strategy based on vulnerability and authenticity, with Grace Ouma-Cabezas (Former Head of Growth, Poppy Seed Health)🧶

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