All Episodes - Mobile User Acquisition Show

Intelligent Artifice, formerly the Mobile User Acquisition Show

🏔How to grow a growth education business with Brian Balfour, CEO at Reforge📚

🔓How to unlock web-based flows for massive scale with Todd Kane, VP of Growth at Homer Learning 🧗🏼‍♂️

Strategy November 7, 2022October 15, 2026 gaming

📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲

🍭How to execute a misleading & meta-misleading creative strategy for games with Liliya Gafitulina UA Manager and Bogdan Khashiev UA Manager at AdQuantum🪂

🏟Media Mix Modeling: Completing the UA Performance Picture with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular) & Shamanth Rao (Rocketship HQ) 🛣

🍿How to talk to your customers in order to make winning ads with Hannah Parvaz, Co-Founder at Aperture 🥅

📱How to use blockchain data to run targeted ads for web 3 with Tobias Boerner, Co-Founder at Wallet Ads, Appic and Admiral Studio.⏳

🍄How to win with Custom Product Pages on Facebook Ads 🌎

🚖The early days of ride-sharing apps, with Daniel Riaz (Founder, Trend Up Digital. Ex-Lyft, ex-Zynga) 🤳

🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈

✨How privacy thresholds or crowd anonymity lead to ridiculous $1000+ CPA in SKAdNetwork campaigns(on SKAN 3.0 & 4.0).💥

🦋How to set up a winning referral flow – with Dominic Coryell, Product Lead at Shopify. 🌼

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🏔How to grow a growth education business with Brian Balfour, CEO at Reforge📚

🔓How to unlock web-based flows for massive scale with Todd Kane, VP of Growth at Homer Learning 🧗🏼‍♂️

📱How hypercasual games took over the app stores with Jon Hook, CMO at PlayEmber. 📲

🍭How to execute a misleading & meta-misleading creative strategy for games with Liliya Gafitulina UA Manager and Bogdan Khashiev UA Manager at AdQuantum🪂

🏟Media Mix Modeling: Completing the UA Performance Picture with John Koetsier (Forbes), Igor Skokan (Meta), Liz Emery (Tinuiti), Eran Friedman (Singular) & Shamanth Rao (Rocketship HQ) 🛣

🍿How to talk to your customers in order to make winning ads with Hannah Parvaz, Co-Founder at Aperture 🥅

📱How to use blockchain data to run targeted ads for web 3 with Tobias Boerner, Co-Founder at Wallet Ads, Appic and Admiral Studio.⏳

🍄How to win with Custom Product Pages on Facebook Ads 🌎

🚖The early days of ride-sharing apps, with Daniel Riaz (Founder, Trend Up Digital. Ex-Lyft, ex-Zynga) 🤳

🔆From the early days of virality and freemium to habit formation on mobile with Selina Tobaccowala, Founder, Evite & Gixo 🎈

✨How privacy thresholds or crowd anonymity lead to ridiculous $1000+ CPA in SKAdNetwork campaigns(on SKAN 3.0 & 4.0).💥

🦋How to set up a winning referral flow – with Dominic Coryell, Product Lead at Shopify. 🌼

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