All Episodes - Mobile User Acquisition Show

Intelligent Artifice, formerly the Mobile User Acquisition Show

Strategy March 10, 2023October 15, 2026 culture

❤️‍🩹 How to operate as a high-performing marketer in the midst of a war, with Nataliia Drozd (Marketing & UA Lead, Fabulous)🌂

🥁The problem with running hyperlocal ads on Meta for mobile apps: and 3 strategies to solve for this.🎪

💖The art and science of making games fun, with Joshua Lu (Investing Partner, GAMES FUND ONE by Andreessen Horowitz)🎮

🪗The inner workings of being famous on the internet, with Sophia Yeh(Influencer) & Adam Hadi (VP Marketing, Current) 🎨

🎩The ideal SKAdNetwork conversion value schema setup for subscription apps 💅🏻

📈How to unearth macro trends to understand the app economy, with Lexi Sydow (Head of Insights, Data.ai) 📦

📽 Winning with UGCs/live action creatives, with Ngozi Ogbonna (Mosaic Group), Nick Candler, Nataliia Drozd (Fabulous), Crystal Duncan (Tinuiti) & Kristine Prigarska (Liftoff)🤳🏼

🎮How SKAN 4.0 conversion schemas let subscription apps’ track paying subscribers and renewals🎲

🔮The Mobile Growth Crystal Ball: Predictions for 2023 ft. Peggy Anne Salz, Reggie Singh, Bessie Byeon, Daniel Tchernahovsky, Nataliia Drozd, Alex Bauer & Marianne Clerc. 🗝

🧑‍🎤We’ve made & analyzed 1000+ UGC/live-action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 3: how to direct a remote shoot)🎩

🧨How viral content can trigger habit change at scale, with Victoria Repa (Founder & CEO, BetterMe) 🚴‍♀️

👑How to use monetization experiments to drive dramatic LTV improvements for subscription apps with Ekaterina Gamsriegler, Head-Growth & Marketing at Mimo 🎒

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❤️‍🩹 How to operate as a high-performing marketer in the midst of a war, with Nataliia Drozd (Marketing & UA Lead, Fabulous)🌂

🥁The problem with running hyperlocal ads on Meta for mobile apps: and 3 strategies to solve for this.🎪

💖The art and science of making games fun, with Joshua Lu (Investing Partner, GAMES FUND ONE by Andreessen Horowitz)🎮

🪗The inner workings of being famous on the internet, with Sophia Yeh(Influencer) & Adam Hadi (VP Marketing, Current) 🎨

🎩The ideal SKAdNetwork conversion value schema setup for subscription apps 💅🏻

📈How to unearth macro trends to understand the app economy, with Lexi Sydow (Head of Insights, Data.ai) 📦

📽 Winning with UGCs/live action creatives, with Ngozi Ogbonna (Mosaic Group), Nick Candler, Nataliia Drozd (Fabulous), Crystal Duncan (Tinuiti) & Kristine Prigarska (Liftoff)🤳🏼

🎮How SKAN 4.0 conversion schemas let subscription apps’ track paying subscribers and renewals🎲

🔮The Mobile Growth Crystal Ball: Predictions for 2023 ft. Peggy Anne Salz, Reggie Singh, Bessie Byeon, Daniel Tchernahovsky, Nataliia Drozd, Alex Bauer & Marianne Clerc. 🗝

🧑‍🎤We’ve made & analyzed 1000+ UGC/live-action ads for mobile performance marketing: here is our playbook for winning UGC ads(part 3: how to direct a remote shoot)🎩

🧨How viral content can trigger habit change at scale, with Victoria Repa (Founder & CEO, BetterMe) 🚴‍♀️

👑How to use monetization experiments to drive dramatic LTV improvements for subscription apps with Ekaterina Gamsriegler, Head-Growth & Marketing at Mimo 🎒

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