All Episodes - Mobile User Acquisition Show

Intelligent Artifice, formerly the Mobile User Acquisition Show

🌼 How to use live ops events to extend user LTV – with Claire Rozain, user acquisition manager at Product Madness 📈

🥽 MGS Deep Dives IDFA: The unseen forces behind Apple’s IDFA policy changes – with John Koetsier, Columnist at Forbes 🍎

🏠 How IDFA changes in iOS 14 will impact retention and engagement strategies – with Andy Carvell, co-founder at Phiture 💍

🏆 How to create story-driven ads that drive massive performance – with Gonzalo Fasanella, Chief Marketing Officer at Tactile Games 🎮

⚙️ How to design a conversion value framework for succeeding with SKAdNetwork – with Kevin Bravo, Co-founder at 2nd Potion 🗝️

Uncategorized September 11, 2020January 6, 2023 Apple, strategy

🔮 Back to the future: How pre-2016 UA strategies prepare us for a post-IDFA world 🤖

🖊️ Why ad copy is critical for mobile UA campaigns – with Erich Detert, Senior Performance Marketing Manager at InnoGames 🏃🏽‍♀️

💯 How to maximize IDFA opt-ins with thoughtful user consent flows 📱

🔓How to unlock the power of paid content marketing using Outbrain & Taboola – with Sandra Wu, Paid Content Marketing Lead at Blinkist 📱

🎮How to make superhit games by deeply understanding player motivations-with Paula Neves, Product Manager at Square Enix 🎲

📐 How incrementality helps measure the true impact of marketing spend — with Maor Sadra, CEO & co-founder at Incrmntal 📈

Strategy August 14, 2020May 23, 2024 strategy

💸There’s no such thing as free growth🙅‍♂️

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