Posted in: Post Identifier Strategy Posted on August 12, 2020May 23, 2024 Posted in: Analytics, strategy 🗑 The LTV metric will die with the advent of iOS 14 – but it was always an imperfect metric to begin with. 📌
Posted in: Retention, Engagement and Onboarding Posted on August 7, 2020May 18, 2022 Posted in: Analytics, Retention 👥 The problem with traditional retention metrics – and 3 metrics to fill in the gap (via Phiture’s Mobile Growth Stack blog) 🧮
Posted in: Strategy Posted on August 4, 2020May 18, 2022 Posted in: Finance, strategy 💸 How to finance your app’s growth without accessing venture capital — with Mark Loranger, co-founder & COO at Braavo Capital 📈
Posted in: App Store Optimization Posted on July 30, 2020May 18, 2022 Posted in: Analytics, Automation 🖥How to automate your team’s organic & ASO metrics tracking — with George Natsvlishvili, Head of Organic Growth at Glovo👥
Posted in: Post Identifier Strategy Posted on July 27, 2020January 6, 2023 Posted in: strategy 🤩How to prepare for a post-IDFA world as a marketer on iOS 14 – with Eric Seufert, Thomas Petit, and Nebojsa Radovic💥
Posted in: Post Identifier Strategy Posted on July 23, 2020January 6, 2023 Posted in: Apple, Attribution 📱How mobile measurement will work with iOS 14 in a post-IDFA world – with Gadi Eliashiv, co-founder and CEO at Singular🤓
Posted in: Creative Posted on July 20, 2020May 18, 2022 Posted in: Creative Strategy, Creative Testing, leadership 😆How to improve your team’s creative hit rate – with Gabe Kwakyi, co-founder and CEO at Incipia📍
Posted in: Post Identifier Strategy Posted on July 16, 2020January 6, 2023 Posted in: Apple 🗓A brief history of device identification – with David Philippson, co-founder and CEO of DataSeat💭
Posted in: Hiring, Leadership, Growth Teams Posted on July 14, 2020May 18, 2022 Posted in: leadership 👏🏽What people of privilege can do to drive diversity in their companies – with Cassie Chernin⚖️
Posted in: Post Identifier Strategy Posted on July 13, 2020October 15, 2026 Posted in: Apple, skadnetwork ☄️SKAdNetwork 201: A guide for marketers for running user acquisition in a post-IDFA world📄
Posted in: Post Identifier Strategy Posted on July 7, 2020January 6, 2023 Posted in: Apple, Programmatic 🔭How to navigate programmatic advertising in a post-IDFA world – with Pau Quevedo, Lead (Programmatic Trading) at Goodgame Studios🤷🏻♀️
Posted in: Retention, Engagement and Onboarding Posted on July 3, 2020May 18, 2022 Posted in: Facebook, Retention 👥 Mini-episode -> Three Reasons Why and How Facebook Connect Can Drive Retention 💸 – Guest Post On Mobile Growth Stack (via our friends at Phiture)
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