All Episodes - Mobile User Acquisition Show

Intelligent Artifice, formerly the Mobile User Acquisition Show

💻 [En Español] Cómo los anunciantes web pueden adaptarse a los cambios en la política de privacidad de Apple para iOS 14 🍏

🧑‍🏫 How skilled coaches can help underrepresented leaders break through ceilings – with Holly Chen, founder of Ceiling Breakers, formerly at Slack & Google ⚒️

⚙️ SKAdNetwork 101: Understanding the mechanics of the updateConversionValue() method 🔟

UA Channels December 8, 2020May 18, 2022 Google

💻 Thinking out of the black box to win with Google UAC – with Natalie Drozd (redux) 📦

🗂️ How to use econometric models to supplement SKAdNetwork for mobile measurement in iOS 14 – with Brian Krebs (MetricWorks), and Anthony Cross (formerly at Big Fish Games) ⚖️

🤔 5 Reasons why Facebook’s Automated App Ads (AAA) aren’t ready for prime time yet 🥑

📚 Highlights from The Definitive Guide to Marketing Post-IDFA World 💡

🕸️ How to drive web-based user flows for your iOS 14 user acquisition – with Colette Nataf, CEO and founder at Lightning AI ⚡

Strategy October 27, 2020May 18, 2022 leadership

🗳️ How a band of volunteer marketers help drive political change – with Cassie Chernin, volunteer at Tech for Campaigns ⌨️

📜 A brief history of App Store monetization – with David Barnard, Developer Advocate at RevenueCat 🛍️

✏️ How to set up a high-impact creative process on and off Facebook-with Danika Wilkinson, product marketer at Social Point 🧪

📋 The zero-touch interview process for hiring superstars – with Brett Nowak, founder at Liquid & Grit 🤸

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