All Episodes - Mobile User Acquisition Show

Intelligent Artifice, formerly the Mobile User Acquisition Show

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Growth Engineering and Technology September 10, 2021August 21, 2022 Incrementality

🎨 How to apply Media Mix Modelling based solutions to mobile apps-with Brian Krebs, CEO at MetricWorks 🎚️

Post Identifier Strategy September 3, 2021January 6, 2023 strategy

🏄State of iOS UA: Stats, Trends, and Strategies: our webinar with Singular, Liftoff & Adcolony🧐

Post Identifier Strategy August 27, 2021May 23, 2024 Attribution, iOS 15

🦖 iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon 🔬

UA Channels August 20, 2021April 27, 2022 Apple, Apple Search Ads

🔍 How to win with Apple Search Ads in a post-ATT world: with Thomas Petit, Growth Consultant 🎭

Post Identifier Strategy August 13, 2021May 23, 2024 Incrementality

🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥

UA Channels August 5, 2021May 23, 2024 Facebook

🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀

App Store Optimization July 29, 2021May 23, 2024 Apple, iOS 15

📯 iOS 15: AB testing (finally) arrives on iTunes with Product Page Optimization – what’s possible (and what isn’t) 🥼

UA Channels July 22, 2021May 23, 2024 Web to app

🥇 How native ad flows with landing pages articles win out over direct to appstore flows-with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist 🧾

Strategy July 15, 2021May 23, 2024 Apple, iOS 15

⭐ iOS 15: How custom product pages could dramatically impact UA strategy (with examples) ⚽

UA Channels July 8, 2021May 23, 2024 Influencers

👩‍🎤 How to scale non-gaming audiences for games via influencers-with Nahir Garcia, head of user acquisition at Etermax ✨

Strategy July 7, 2021May 23, 2024 Apple, Facebook, skadnetwork

🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨

Post Identifier Strategy June 29, 2021May 23, 2024 Apple, skadnetwork

👍 What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration 📉

Newer Posts 1 2 … 16 17 18 … 26 27 Older Posts

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Browse Episodes

🎨 How to apply Media Mix Modelling based solutions to mobile apps-with Brian Krebs, CEO at MetricWorks 🎚️

🏄State of iOS UA: Stats, Trends, and Strategies: our webinar with Singular, Liftoff & Adcolony🧐

🦖 iOS 15: No more self-attributing networks (SANs): how SKAdNetwork will allow more objective campaign measurement soon 🔬

🔍 How to win with Apple Search Ads in a post-ATT world: with Thomas Petit, Growth Consultant 🎭

🥴 Are media mix models the future of post-IDFA mobile marketing? (Not for the vast majority) 🔥

🎯 Much-awaited changes to Facebook’s Automated App Ads (AAA) campaigns: audience exclusion, age targeting, city targeting 🧀

📯 iOS 15: AB testing (finally) arrives on iTunes with Product Page Optimization – what’s possible (and what isn’t) 🥼

🥇 How native ad flows with landing pages articles win out over direct to appstore flows-with Violeta Pirnog, Senior Performance Marketing Manager at Blinkist 🧾

⭐ iOS 15: How custom product pages could dramatically impact UA strategy (with examples) ⚽

👩‍🎤 How to scale non-gaming audiences for games via influencers-with Nahir Garcia, head of user acquisition at Etermax ✨

🏭 The curious case of Facebook’s 128 install recommendation: how to address SKAdNetwork’s privacy threshold limitations ✨

👍 What’s working now post ATT/iOS 14.5 in mobile user acquisition: 6 opportunities to address performance deterioration 📉

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