All Episodes - Mobile User Acquisition Show

Intelligent Artifice, formerly the Mobile User Acquisition Show

🏗️ Zero to launch: how to (actually) build a casual gaming studio from scratch-with Sophie Vo, Studio & Game Lead at Voodoo 🔥

👩‍🎤 [En espanol] Cómo contratar influencers a gran escala: con Nahir Garcia, la jefa de adquisición de usuarios en Etermax ✨

UA Channels June 8, 2021May 23, 2024 strategy

📈 Why you shouldn’t diversify your user acquisition mix early on 💸

🔮 How to build a bidding decision engine to future-proof your user acquisition activity-with Jayne Peressini, Senior Director, Mobile Marketing and Growth at Electronic Arts (EA) 🤖

🏋️ The state of Google Ads UAC post ATT/iOS 14.5: 8 big changes & challenges ⚙️

👩‍👩‍👦‍👦 The state of Facebook Ads post iOS 14.5/ATT: 4 challenges & 4 opportunities💪

🦾 How to make compound/synthetic conversion value schemas work in SKAdNetwork 🌐

💥 Why more is more: how to use words to shatter the short attention span myth: w/ Stevie Lutgen, Senior Manager UA at Radish Fiction 👓

UA Channels April 28, 2021May 18, 2022 Facebook

💔 How to break up with Facebook: the opportunities and challenges of an unusual acquisition channel mix-with Trang Dao, VP of Growth at Atom Finance ⚖️

😱 Is your CAC 10x of what your platform reports? How to surface incrementality issues in your paid UA-with Adam Lovallo, CEO and founder of Thesis 🔍

🧑🏿‍🤝‍🧑🏿 How will lookalikes and post-install event optimization work under ATT & SKAdNetwork? 📅

🎧 Zero to category-leading: how habit formation can fast-forward subscription growth in an uncharted genre-with Govind Balakrishnan, CEO and cofounder of Curio Labs 🚀

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