All Episodes - Mobile User Acquisition Show

Intelligent Artifice, formerly the Mobile User Acquisition Show

💰How monetization barriers can improve retention 🏠

🪡 4 challenges of MMM based incrementality models and how to mitigate them 🧮

🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸

🔘The zero meeting workplace – with Brett Nowak, Founder at Liquid and Grit 🛶

🕺How to use structured TGIFs to build a 100 million download game from scratch, with Sheetal Bairamadgi (Founder at Crikey Games)👹

Strategy October 28, 2021May 23, 2024 strategy

🏋🏼‍♀️ How to find the balance between monetization and retention – a mini-case study☯️

🔨How to break out of a creative rut by resetting your processes – with Danika Wilkinson, Product Marketing Manager, Social Point📝

🧩 Why your LTV might differ from your analyst’s LTV🧪

🎖The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin💯

⚖️App Store Optimization is not a strategy for scaling growth💰

🧰 How to build a hit developer-facing product-with Aurora Klæboe Berg, COO at Medal TV ⚒

💡How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month(and got acquired by Zynga)💲

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💰How monetization barriers can improve retention 🏠

🪡 4 challenges of MMM based incrementality models and how to mitigate them 🧮

🎲How hybrid games combine the simplicity of hypercasual and depth of casual games, with Jon Hook, CEO at BoomHits 💸

🔘The zero meeting workplace – with Brett Nowak, Founder at Liquid and Grit 🛶

🕺How to use structured TGIFs to build a 100 million download game from scratch, with Sheetal Bairamadgi (Founder at Crikey Games)👹

🏋🏼‍♀️ How to find the balance between monetization and retention – a mini-case study☯️

🔨How to break out of a creative rut by resetting your processes – with Danika Wilkinson, Product Marketing Manager, Social Point📝

🧩 Why your LTV might differ from your analyst’s LTV🧪

🎖The anatomy of a breakout launch: learnings from Project Makeover, with Jerome Turnbull, VP of Growth, AppLovin💯

⚖️App Store Optimization is not a strategy for scaling growth💰

🧰 How to build a hit developer-facing product-with Aurora Klæboe Berg, COO at Medal TV ⚒

💡How PuzzleSocial Grew UA Spend From Zero to $1.5 Million per Month(and got acquired by Zynga)💲

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