A couple of weeks ago, we released the first part of our how-to series to assess iOS performance by implementing Facebook’s open source code for Media Mix Modeling: Robyn. In the first episode of this series, we took you through the setup of Robyn using a walkthrough video.

Today, we’re releasing the second episode of the series where we walk you through the process of running a code on Robyn. In the Youtube video that is linked to this episode, you can follow along as our Senior Mobile Marketing Manager Virendra Shekhawat explains how to set up the code. In this episode, we’ll describe the key components of the code – to visually follow along and actually run the code check out the Youtube video.

We look at the input data, and how it needs to include dependent variables like revenue or conversions, and independent ones like spends, installs or impressions, as also variables like newsletter blasts, external events or others. We look at how we factor in holidays that might impact our performance. 

We look at how we can set the hyperparameters, which are the top-level parameters that control the rate of learning or iterations of the models we run. We also look at adstock, which is an indicator of how long the effect of the advertising lasts over time.

This episode lets you familiarize yourself with the process of running code on Robyn. You can follow along the video walkthrough in Youtube and try this out for yourself. .

In the next episode of the series, we will analyze the results obtained from running the demo code and setting up the mode, so stay tuned for that.

The Youtube video is here: https://youtu.be/rsn12wFqjlw

Mobile Growth Lab
We launched the Mobile Growth Lab where over 60 marketers, executives, product managers and developers signed up to break the shackles of ATT’s performance and measurement losses. While the premium and executive editions are closed for registrations, you can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

A couple of weeks ago, we released the first part of our how-to series to assess iOS performance by implementing Facebook’s open source code for Media Mix Modeling: Robyn. In the first episode of this series, we took you through the setup of Robyn using a walkthrough video.

Today, we’re releasing the second episode of the series where we walk you through the process of running a code on Robyn. In the Youtube video that is linked to this episode, you can follow along as our Senior Mobile Marketing Manager Virendra Shekhawat explains how to set up the code. In this episode, we’ll describe the key components of the code – to visually follow along and actually run the code check out the Youtube video.

We look at the input data, and how it needs to include dependent variables like revenue or conversions, and independent ones like spends, installs or impressions, as also variables like newsletter blasts, external events or others. We look at how we factor in holidays that might impact our performance. 

We look at how we can set the hyperparameters, which are the top-level parameters that control the rate of learning or iterations of the models we run. We also look at adstock, which is an indicator of how long the effect of the advertising lasts over time.

This episode lets you familiarize yourself with the process of running code on Robyn. You can follow along the video walkthrough in Youtube and try this out for yourself. .

In the next episode of the series, we will analyze the results obtained from running the demo code and setting up the mode, so stay tuned for that.

A REQUEST BEFORE YOU GO

I have a very important favor to ask, which as those of you who know me know I don’t do often. If you get any pleasure or inspiration from this episode, could you PLEASE leave a review on your favorite podcasting platform – be it iTunes, Overcast, Spotify, Google Podcasts or wherever you get your podcast fix. This podcast is very much a labor of love – and each episode takes many many hours to put together. When you write a review, it will not only be a great deal of encouragement to us, but it will also support getting the word out about the Mobile User Acquisition Show.

Constructive criticism and suggestions for improvement are welcome, whether on podcasting platforms – or by email to shamanth at rocketshiphq.com. We read all reviews & I want to make this podcast better.

Thank you – and I look forward to seeing you with the next episode!