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The Post-IDFA Handbook

Battle-tested strategies for this post-ATT world from the leading edge of mobile growth for marketers, leaders and executives.

The handbook is a follow-up to our hugely popular book: Definitive Guide to Marketing in a Post-IDFA World

    Insights gained from industry experts and practitioners

    What does this ebook contain?

    Real, actionable strategies and tips that you can use to navigate this apocalyptic post-IDFA world. These insights have been pulled together from interviews with the smartest folks in mobile.

    • How we got here

      What made Apple decide to prioritize privacy? How has device identification evolved to where it is now?

    • Planning & strategy

      How should your stack change? What are alternative methods to drive measurable and attributable growth?

    • Measurement models

      Media mix models, attribution modelling, econometric modelling: what works with each and what doesn't.

    • Mechanics of SKAdNetwork

      Clearing the fog around SKAdNetwork: How does bidding change? What is the most effective way to use conversion values?

    • UA channels

      How to navigate programmatic? What changes in Google UAC and Facebook? What stays the same? How to work with ATT?

    What you will gain from this book?

    • Find out the state of mobile user acquisition on Apple
    • Expert insights that are immediately actionable
    • Discover new opportunities with new channels and workflows
    • Tested strategies from the frontlines of growth
    • Developed by mobile growth leaders for mobile growth leaders
    • And much more!

    Get battle ready for the apocalyptic ATT.

      Interviews with the best in the business

      • John Koetsier

        Forbes

      • David Philippson

        DataSeat

      • David Barnard

        RevenueCat

      • Thomas Petit

        Growth Consultant

      • Eric Seufert

        Mobile Dev Memo

      • Nebojsa Radovic

        Zynga

      • Jayne Peressini

        Gala Games

      • Adam Hadi

        Current

      • Andy Carvell

        Phiture

      • Brian Krebs

        MetricWorks

      • Anthony Cross

        Yelp

      • Gadi Eliashiv

        Singular

      • Paul Bowen

        AlgoLift by Vungle

      • Pau Quevedo

        Fyber

      • Colette Nataf

        Lightning AI

      • Violeta Pirnog

        Blinkist

      • Maor Sadra

        Incrmntal

      • Christopher Farm

        Tenjin

      • Kevin Bravo

        2nd Potion

      Praise for our past books from the industry

      A little bit about the people behind the book

      Get battle ready for the apocalyptic ATT.

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