A 4 week, high-intensity workshop series for mobile marketing leaders & operators that are looking to lead from the front in adapting to the apocalyptic iOS 14 changes.
The Mobile Growth Lab will get you battle ready for iOS 14 so that you can:
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Make changes in your reporting, tracking and infrastructure so your operations dont come to a grinding halt overnight when Apple pulls the trigger.
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Shift your marketing strategy around your acquisition, retention & product activities when the changes kick in, so you keep the trains running on time, so to speak.
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Mobilize internal teams so everyone on your team is prepared for the massive changes that are coming.
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Continue to evolve your strategy after the workshop series - and keep moving forward as more and more information becomes available over the next few weeks and months.
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Learn from an ongoing community of peers that are currently solving similar problems as you.
Most importantly: developing this nuanced understanding of the coming storm will let you be the best informed person in the room - and lead from the front while your team goes through a period of tumultuous change and uncertainty, even if you arent a formally designated manager, executive or founder.
Why the Mobile Growth Lab
Hi!
I’m Shamanth Rao.
I am the CEO of the boutique growth marketing firm RocketShip HQ. I’ve led mobile growth leading up to 3 exits: Bash Gaming(sold for $170mm), Puzzle Social(acquired by Zynga) - and FreshPlanet(acquired by Gameloft); and have helped numerous other mobile apps grow and scale sustainably during my work at RocketShip HQ.
But what I’m most passionate about is teaching - and sharing everything that I’ve learnt about all things mobile & growth. This is why I invest a significant amount of my time and energy into the Mobile User Acquisition Show - not just talking the talk by recording audio interviews with the smartest folks in mobile, but also spending hours on curating highlights, quotes and transcripts to ensure that the learnings and wisdom that we unlock reach the most people.
Among the things I’m most proud of is the impact that our podcast, our past workshops & work have had on folks:
The best course I’ve taken on Facebook ads! I’ve already got a decent amount of experience with managing 6 figure Facebook ad spends, so I’m already familiar with a lot of the ‘standard’ advice you can find on the Facebook guides and on Google.
I’ve tried plenty of those with mixed success - ‘best practices’ are best practices for the average advertiser, not for every advertiser! I was looking for something more advanced and gaming-specific - Shamanth’s course definitely delivered!
I highly recommend this course for any Facebook advertisers who are: 1) serious about scaling their spend profitably. 2) willing to test ideas that they may not have heard of before.
- Ash Taylor, Marketing Manager, 15 Marketing
...grew our UA spends from zero to 7 figures, helped our DAUs grow 7x - and get acquired by a public company.
- Jeb Balise, Former GM at Zynga
I’ve been incredibly fortunate to have learnt from the smartest mobile growth practitioners who have been generous with their insights during the 90+ episodes and thousands of minutes that we have recorded for the Mobile User Acquisition Show - in addition to actually
managing millions of dollars in user acquisition spend for our clients at RocketShip HQ, across a myriad of genres, monetization models and scale levels.
Shoulders of giants, as they say.
Today, as the uncertainty surrounding Apple’s App Tracking Transparency framework is hanging like a Sword of Damocles over mobile app marketers and developers the world over, it’s more important than ever for me to help support the mobile app ecosystem with everything I’ve learnt & synthesized about what truly will work and what won't in the new paradigm.
I am putting together a workshop series to help mobile marketing leaders navigate and win in the post-IDFA world - and I want YOU to be a part of it.
Here’s how this is going to work:
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Live weekly workshops.
Every week for 4 weeks, you’ll join me and a like-minded group of marketers & leaders for a live hands-on workshop focused on a specific aspect of the coming iOS 14 changes, so you have a structure & framework for your planning *and* execution, and are able to not only lead with conviction in this uncertain time, but also minimize impact and manage expectations on your team.
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Q&As - live and on Slack.
Each week will also feature live discussions/Q&As with other participants in the program, and a dedicated Slack group for those 2am questions - so you get advice and takeaways tailored to your genre, monetization model & situation.
It's truly like having an army of ninja consultants to lean on as you navigate the coming storms. We believe everyone moves faster when we support one another.
The biggest thing I’ve learnt from hosting 90+ episodes of the Mobile User Acquisition Show interviewing the smartest folks in mobile is how powerful it can be to get tailored insight from the right experts who have been there, done that - so you dont make the mistakes they did. Through this workshop series, I want YOU to have this same level of access & insight.
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Access for life.
While the program itself will be a live experience, you will have lifetime access to all videos(and if you are in the premium or executive tiers, you'll have access to additional resources as well). Got to run for an office all-hands? The recording will be available for you to review afterward. The Slack group will be around for any questions you havent been able to ask live.
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Build a reference repository for your team.
Got a new hire joining in 2 months that doesnt have the background about the privacy changes? Give them these resources as a part of their onboarding - so they can hit the ground running.
Want to be even more fully armed? The premium edition of the course has full transcripts that you can skim through - and the executive edition of the course has searchable databases of highlights from all episodes of the Mobile User Acquisition Show - and from our friends at Growth Gems.
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This is a truly cross-functional, holistic program
The iOS 14 changes are NOT just about UA/user acquisition(even if you’re primarily responsible for only acquisition or marketing).
To truly succeed in navigating these changes, I believe you need to understand impact not just on acquisition, but also across the entirety of your team, company and ecosystem, even if you arent a formally designated manager or executive, even if you arent directly responsible for product, analytics or other teams.
You need to not just understand what’s happening, but also make massive, fundamental changes in your reporting, tooling, workflows and expectations, for yourself as well as for your team.
It’s going to take a village - and as the best informed person in the room, you’re going to have to lead from the front.
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Be able to shape this program - and future editions of the program.
As the first pioneering cohort of the Mobile Growth Lab, you have the ability to share feedback and shape what you see in the curriculum.
This is also simply because things are changing literally day-to-day with iOS 14 - and we want to make sure to be flexible enough in our curriculum to adapt to what is relevant and what we're learning NOW.
We also want to build upon this experience for the future cohorts of this workshop series. For this reason, we are also intentionally keeping the cohort size small so that we can fine tune and deliver the best possible experience.(And yes: executive edition students of the Mobile Growth Lab will have lifetime access to all future editions of the series).
What the series will include:
Session 1: Thursday Feb 25, 2021; 12 noon ET/9am PST/5pm GMT/6pm CET.
Seeing the map
How we got here - and why understanding this trajectory deeply matters to you as a marketer.
The things that do NOT change in your marketing strategy.
Planning for financial impact - and setting expectations with your team.
Planning for reporting changes - and setting expectations with your team.
Planning for tooling & infrastructure changes - and setting expectations with your team.
Session 2: Thursday March 4, 2021; 12 noon ET/9am PST/5pm GMT/6pm CET.
Preparing the groundwork
What will change in your analytics stack?
SKAdNetwork conversion values - and how they influence product decisions
How to think about personalizing your product so as to impact acquisition
What LTV will mean in the new paradigm
When are non-deterministic measurement models a good fit?
How does all of the above change for different genres, and monetization models?
Session 3: Thursday March 11, 2021; 12 noon ET/9am PST/5pm GMT/6pm CET.
Moving forward
Facebook & Google campaign strategy
How Facebook and Google will instrument SKAdNetwork
Audience definition in iOS 14
Bidding changes in iOS 14
Reporting changes in iOS 14
Recommended campaign architecture in iOS 14
Strategy for other SANs
Snap, TikTok, Apple Search
Audience & bidding strategy on other SANs.
Strategy for programmatic
Session 4: Thursday March 18, 2021; 12 noon ET/9am PST/5pm GMT/6pm CET.
Finding acceleration
Creative strategy in iOS 14
Creative testing in iOS 14
Driving organic growth - the new levers that become available in iOS 14
Driving retention, engagement and lifecycle marketing to supplement user acquisition
Exploring omnichannel acquisition - planning and strategy
[NOTE: Because we're learning anew literally every day around iOS 14, there may be changes to the curriculum to reflect our latest understanding of what is happening].
[[UPDATE 2/12: We're thrilled to welcome as our guest mentor Thomas Petit, who will be a part of the Q&As for one session, and also will be active on the Slack channel]].
Pricing
We offer 3 tiers of pricing for this program for you to pick from.
Essential edition($199)
Lifetime access to pre-recorded videos from the workshop series - each made available within a day of the live workshops.
Premium edition($399)
Everything that is included in the essential edition plus:
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Access to the live workshops and Q&As.
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Transcripts and highlights from the live workshops.
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Follow on office hours every month for 3 months after the workshop series so that you are up to speed on everything that changes in the landscape going forward.
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Access to the Slack community for ongoing discussions/Q&As.
Executive edition($799)
Everything in the premium edition plus:
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A personalized 1:1 orientation call + post-course debriefing call.
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Lifetime access to all future cohorts of the Mobile Growth Lab. While the current edition will offer everything we know right now, we plan to offer an updated version of this workshop series later this year. You will have access to that - and all subsequent versions of the course, all of which we expect to release at higher price points - given that we will have both fine-tuned the curriculum, as also grown the community by then.
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3 months’ access to a searchable database of mobile growth resources, courtesy of our friends at Growth Gems.
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3 months’ access to a searchable database of highlights and quotes from the Mobile User Acquisition Show.
Team packages
If you’d like to access this workshop series for a team of over 3 members, please write to us at shamanth at rocketshiphq.com
Registration
We are intentionally keeping this first cohort of the Mobile Growth Lab small & curated - so as to offer the best possible experience to our students; and also to be able to make this an interactive, iterative experience.
If you're interested in joining the program,
a. Please make a payment for the respective package at: http://paypal.me/rocketshiphq
OR
b. If you'd like an invoice for your company to pay, please email me on shamanth at rocketshiphq.com
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I take your trust very very seriously - and I'm committed to sharing everything I can to help you ride out this uncertain, challenging period for mobile marketing.
If you arent sure if the program is right for you - or would like some additional details, please feel free to chat with me here: https://cal.mixmax.com/shamanthrao/virtualcoffee
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We unlocked some massive scale in the last few months thanks to the aggressive creative ideation, testing and iteration by RocketShip HQ.
- Zach Dixon, Co-Founder at Players' Lounge
I’ve been going through as many courses as possible over the past few days to brush up on the latest advice on how to scale our Facebook marketing efforts. This course has been the clearest and most applicable so far!
- Aaron Cheung, Founder at Homeaglow
FAQs
1.
Who is this right for?
This workshop series is tailored to practitioners: marketers, product managers, analysts and developers(managers, leaders, founders or individual contributors) in teams working on mobile apps, in agencies or ad tech companies that are managing at the very least 5 figures a month in user acquisition spend
2.
What if this program turns out to not be the right fit for me?
Customer satisfaction is our #1 goal, and we want this decision to be 100% risk-free so you can focus on learning & implementing. If you decide the program isnt a good fit for any reason, just let us know within a week of the start of the program and we'll refund your full payment, no questions asked.
3.
How is this different from the numerous webinars and blogposts out there?
There are 2 elements that distinguish this program from the numerous webinars and blogposts out there:
→ Structure + comprehensiveness. This program is built on learnings from 90+ episodes of the Mobile UA show - and learnings from actually applying everything we've learnt within our own agency - across genres, verticals and monetization models. We're practitioners - and this program is built for practitioners; there's no fluff - everything is optimized for actionability.
→ Community & support. No blogpost or webinar is going to be tailored to your exact experience. What makes a program like this different and unique is being able to learn from other folks that are in the same boat as you - just the Q&As, and knowing you're in this with a group of supportive folks can offer support and progress that no webinar or blogpost can.
4.
There’s so much that can still change around the privacy changes and their implications - how do I know everything in this program is going to be accurate?
While many aspects of the changes around App Tracking Transparency and their impact are still not 100% known, this is no reason to not prepare for what is coming based on what we DO know.
This program will offer insight into how you can prepare for what is coming - even if there is uncertainty around some specifics.
Besides: if you are on the premium & executive tiers of this program, we also offer access to follow on calls every month for 3 months after the end of the workshop series. If you're on the executive tier of this program, you have lifetime access to all subsequent versions of this program. This way, you can build on the foundations of this workshop - and also stay abreast of everything that is changing at no additional expense.
5.
I would like for my employer to reimburse the expense for this course.
Please feel free to use/customize the template here to share details about this course with your employer.