.png){kind=icon}
To mark International Women’s Day this year, we’re highlighting some of the truly inspiring women that we’ve had the honor to profile on our shows How Things Grow and the Mobile User Acquisition Show. Here’s to the amazing work they’ve done – and to the amazing stories that they’ve shared with us.
100 million+ installs with zero paid user acquisition spend – with Anette Staloy (VP of Business & Marketing at Dirtybit)
In this fascinating interview on the Mobile User Acquisition Show, Anette presents an experience & growth trajectory that runs very counter to the paid-UA driven growth that most apps today embrace.
Listen to the podcast or read the post with transcript & notes
How to improve an app’s rating from 2.3 to 4.5 – with Mirela Cialai (Director of Mobile Marketing- Zinio)
In this episode of the Mobile User Acquisition Show, Mirela describes an incredible comeback from what seemed like an impossible situation of Zinio hitting rock bottom ratings.
Listen to the podcast or read the post with transcript & notes
Ascent of a language learning phenomenon – with Gina Gotthilf (ex VP of Growth at Duolingo)
In this early episode of How Things Grow, Gina describes her unlikely ascent from being a newcomer to tech to the VP of Growth for Duolingo – outlining the numerous challenges she confronted on her way.
Listen to the podcast or read the post with transcript & notes
How viral content can trigger habit change at scale – with Victoria Repa (Founder & CEO – BetterMe)
In this How Things Grow interview, Victoria talks about how she helped drive tremendous growth built on viral content – all the while maintaining a superhuman-seeming personal regimen.
Listen to the podcast or read the post with transcript & notes
How to trigger massive career shifts by following your curiosity – with Hila Qu(former VP of Growth at Acorns)
In this How Things Grow episode, Hila talks about how she was overprepared and ready to learn at numerous stages of her career – and the massive impact this openness and curiosity resulted in.
Listen to the podcast or read the post with transcript & notes