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The Mobile Growth Handbook 2021 edition

Feat. highlights from the Mobile User Acquisition Show

Compendium of actionable insights
from the leading edge of mobile
growth for marketers

    Strategies for key areas

    App Store Optimization

    Determine the right metrics, learn which levers to pull to reverse a ratings slide, and learn from a viral success story.

    Insights from
    • George Natsvlishvili
      (Glovo)
    • Shamanth Rao
      (RocketShip HQ)
    • Mirela Cialai
      (Zinio)
    • Sharath Kowligi
      (Performance Marketing Advisor)

    UA Channels

    Maximize the effectiveness of Facebook and Google ad networks, and discover best practices for other, less explored channels.

    Insights from
    • Matej Lancaric
      (UA and Marketing Consulant)
    • Sandra Wu
      (Himalaya)
    • Natalie Drozd
      (Digital Marketing Expert)
    • Natalie Rozenblat
      (Phiture)
    • Shamanth Rao
      (RocketShip HQ)
    • Misha Syrotiuk
      (Huuuge Games)

    Strategy

    Tap international markets, use insights from player psychology and figure out how to structure teams effectively.

    Insights from
    • Eric Seufert
      (Mobile Dev Memo)
    • Shamanth Rao
      (RocketShip HQ)
    • Nebojsa Radovic
      (Zynga)
    • Michail Katkoff
      (Savage Game Studios)
    • Paula Neves
      (Square Enix)
    • Mark Loranger
      (Braavo Capital)
    • Josh Burns
      (DigitalDevConnect)
    • Cassie Chernin
      (Scopely)

    Launch

    Tips for all kinds of app launches: soft ones, big ones, budget ones.

    Insights from
    • Kentaro Sugiura
      (Evelong Games)
    • Nadav Ashkenazy
      (Supersonic Studios)
    • Steve P Young
      (AppMasters)
    • Matej Lancaric
      (UA and Marketing Consulant)

    Creative

    How to think about the all-important creative, its accompanying copy, how to structure teams, and how to innovate successfully.

    Insights from
    • Danika Wilkinson
      (Social Point)
    • Erich Detert
      (Facebook)
    • Gonzalo Fasanella
      (Tactile Games)
    • Gabe Kwakyi
      (Growth Advisor)
    • Alice Guillaume
      (AppLovin)
    • Adam Hadi
      (Current)
    • Michael Jessen
      (Social Point)
    • Shamanth Rao
      (RocketShip HQ)

    Monetization

    How are the big bucks coming in? In-app ads, the history of monetization models - and much much more.

    Insights from
    • David Barnard
      (RevenueCat)
    • Jorge Canga
      (Kaizen Internet)
    • Bozo Jankovic
      (GameBiz Consulting)

    Hiring, Leadership, Growth Teams

    Hire superstars, dismantle bias, and coach people into the C-suite

    Insights from
    • Holly Chen
      (Growth Advisor)
    • Brett Nowak
      (Liquid & Grit)
    • Cassie Chernin
      (Scopely)
    • Anish Shah
      (Bring Ruckus)

    iOS 14 Strategy

    Be prepared for the seismic changes, and preempt changes throughout your growth stack.

    Insights from
    • John Koetsier
      (Forbes)
    • David Philippson
      (DataSeat)
    • Pau Quevedo
      (Goodgame Studios)
    • Thomas Petit
      (Mobile Growth Consultant)
    • Brian Krebs
      (MetricWorks)
    • Anthony Cross
    • Colette Nataf
      (Lightning AI)
    • Andy Carvell
      (Phiture)
    • Kevin Bravo
      (2nd Potion)
    • Maor Sadra
      (Incrmntal)
    • Nebojsa Radovic
      (Zynga)
    • Eric Seufert
      (Mobile Dev Memo)
    • Gadi Eliashiv
      (Singular)
    • Shamanth Rao
      (RocketShip HQ)

    Growth Engineering & Technology

    Maximize the effectiveness of Facebook and Google ad networks, and discover best practices for other, less explored channels.

    Insights from
    • Holly Chen
      (Growth Advisor)
    • Warren Woodward
      (Upptic)
    • Beth Gilmore
      (Fyber)
    • Colette Nataf
      (Lightning AI)
    • Eric Seufert
      (Mobile Dev Memo)

    Virality

    The holy grail of UA: explosive organic growth, and how to attain it.

    Insights from
    • Anette Staloy
      (DirtyBit)
    • Selcuk Atli
      (Bunch)
    • Harsh Kher
      (Bunch)

    Retention, Engagement & Onboarding

    Strategies to keep users invested in apps, finding the right moments for delight, and figure out how to maximize their lifetime value.

    Insights from
    • Samuel Hulick
      (UserOnboard)
    • Claire Rozain
      (Product Madness)
    • Andy Carvell
      (Phiture)
    • Miray Alanlar
      (Maple Media)
    • Lomit Patel
      (IMVU)

    The Mobile Growth Handbook 2021 edition

    Feat. highlights from the Mobile User Acquisition Show

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