Today’s mini-episode features an article we wrote for our friends at Phiture for their blog Mobile Growth Stack. We talk about some of the limitations of the d1, d7, d30 metrics – especially in evaluating the health of users who have been in your app for a long time already; and we recommend 3 other metrics that fill in the gaps.

KEY HIGHLIGHTS

👀 d1, d7 etc. metrics tell you how your new users progressed through an app – but not how your existing users reacted.

they also tell you if a user returned, but not if a user was retained after they returned.

💪 CURR – measures the health of your currently active users.

🏋️ NURR – measures the health of your newly(or recently) acquired users.

🎗 RURR – measures the health of your resurrected users.

3️⃣ All three complement traditional retention metrics.

A REQUEST BEFORE YOU GO

I have a very important favor to ask, which as those of you who know me know I don’t do often. If you get any pleasure or inspiration from this episode, could you PLEASE leave a review on your favorite podcasting platform – be it iTunes, Overcast, Spotify or wherever you get your podcast fix. This podcast is very much a labor of love – and each episode takes many many hours to put together. When you write a review, it will not only be a great deal of encouragement to us, but it will also support getting the word out about the Mobile User Acquisition Show.

Constructive criticism and suggestions for improvement are welcome, whether on podcasting platforms – or by email to shamanth at rocketshiphq.com. We read all reviews & I want to make this podcast better.

Thank you – and I look forward to seeing you with the next episode!